Yesterday, wednesday, april 27 2022 Excelencia started an experiment to compare the tweet activity (Impressions, Engagements, Data Expands, Retweets, Likes, Link clicks) of a PublishOx article tweeted as a whole and comparing it with the same article divided in 17 separate tweets and tweeted briefly one after another.

See the results of this experiment and scroll down to some considerations:

1.The article tweeted as one tweet :

Snapshot taken yesterday wednesday, april 27 at 23:05  UTC+2

2.The same article divided in  17 separate tweets, tweeted briefly one after another between 22:26 and 23:02 UTC+2

1/17 10:43 AM · Apr 27, 2022

Snapshot taken yesterday wednesday, april 27 at 22:26   UTC+2

2/17 10:49 AM · Apr 27, 2022

Snapshot taken yesterday wednesday, april 27 at 22:30   UTC+2

3/17 10:53 AM · Apr 27, 2022

Snapshot taken yesterday wednesday, april 27 at 22:33   UTC+2

4/17 10:54 AM · Apr 27, 2022

Snapshot taken yesterday wednesday, april 27 at 22:34   UTC+2

5/17 10:55 AM · Apr 27, 2022

Snapshot taken yesterday wednesday, april 27 at 22:35   UTC+2

6/17 10:56 AM · Apr 27, 2022

Snapshot taken yesterday wednesday, april 27 at 22:47   UTC+2

7/17 10:57 AM · Apr 27, 2022

Snapshot taken yesterday wednesday, april 27 at 22:48  UTC+2

8/17 10:58 AM · Apr 27, 2022

Snapshot taken yesterday wednesday, april 27 at 22:49   UTC+2

9/17 11:00 AM · Apr 27, 2022

Snapshot taken yesterday wednesday, april 27 at 22:50   UTC+2

10/17 11:01 AM · Apr 27, 2022

Snapshot taken yesterday wednesday, april 27 at 22:52  UTC+2

11/17 11:02 AM · Apr 27, 2022

Snapshot taken yesterday wednesday, april 27 at 22:54   UTC+2

12/17 11:03 AM · Apr 27, 2022

Snapshot taken yesterday wednesday, april 27 at 22:54   UTC+2

13/17 11:05 AM · Apr 27, 2022

Snapshot taken yesterday wednesday, april 27 at 22:55  UTC+2

14/17 11:05 AM · Apr 27, 2022

Snapshot taken yesterday wednesday, april 27 at 22:57   UTC+2

15/17 11:06 AM · Apr 27, 2022

Snapshot taken yesterday wednesday, april 27 at 22:58   UTC+2

16/17 11:07 AM · Apr 27, 2022

Snapshot taken yesterday wednesday, april 27 at 23:00   UTC+2

17/17 11:08 AM · Apr 27, 2022

Snapshot taken yesterday wednesday, april 27 at 23:02   UTC+2

Some considerations:

Due lack of time at this moment, I will write these considerations , interpretations and prudent conclusions in the near future.

Stay alert for TheExperimentsSeries part 5 2/2end to be published in coming days.

Meanwhile, have a nice continuing of your thursday!

Cheers.

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This article was published at  UTC on thursday,april 28 2022.

Thumbnail Photo by John Anvik on Unsplash

Update friday, may 27 2022: 

See all the experiments in TheExperimentsSeries:

TheExperimentsSeries-part 5/2 
TheExperimentsSeries-part 5/1 
TheExperimentsSeries-part 4
TheExperimentsSeries-part 3 
TheExperimentsSeries-part 2 
TheExperimentsSeries-part 1