52 Articles 0 Followers
18 Jun 2026 6 minute read 0 comments Mike Ermolaev
In this edition of Web3 communication talks, I sat down with Julia Magas, co-founder of Magas PR, to discuss how journalists decide which experts to quote in their coverage. Throughout the conversation, we touched on why some pitches immediately stan...
25 May 2026 6 minute read 1 comment Mike Ermolaev
There’s no universal formula for SEO success, and content syndication is not an exception. When copies multiply without structure, they can blur attribution, compete with the original piece, and create a messy trail of duplicated pages. But if exec...
25 May 2026 5 minute read 0 comments Mike Ermolaev
For regulators, forward-looking communication can matter as much as the final release, especially when it shapes expectations around token demand, liquidity, or value. The risk emerges gradually: a milestone, a teaser, a founder comment, a well-tim...
15 May 2026 7 minute read 0 comments Mike Ermolaev
In crypto, listicles spent a while carrying a lot of bad internet habits on their back. That was the format readers got tired of: thin roundups, over-optimized reviews, and pages clearly built to rank first and be useful later, if at all. When Google...
![These 5 media outlets know how to carry listicles well [May 2026 list]](https://www.publish0x.com/img/1175891.jpg?action=fit&ar=1&h=287&inv=0&ori=1&st=1&up=1&w=510&signature=0db43e3fc8ef97e9037133cabf9fcdb3b0b647d3b132ca623532ac033b26402d)
14 May 2026 5 minute read 0 comments Mike Ermolaev
Influencer marketing is a well-studied field: brands team up with content creators to explain products and reach niche audiences. Yet even this familiar channel may come with important legal nuances, especially in crypto, where KOLs talk about toke...
7 May 2026 5 minute read 0 comments Mike Ermolaev
In this edition of Web3 communication talks, I spoke with Trust Wallet’s Dami Odufuwa about how messaging functions inside a crypto company as the industry becomes more product-led, more global, and more exposed to public scrutiny. Before jo...
24 Apr 2026 5 minute read 0 comments Mike Ermolaev
Blindly moving forward with coverage can be ineffective and just drain your budget. Media activity only works when there’s something real to amplify: a product people can try, a story journalists can repeat, and a team that knows what outcome it wa...
17 Apr 2026 8 minute read 2 comments Mike Ermolaev
AI makes content creation faster, but it rarely produces publication-ready writing on its own. The problem starts when speed gets mistaken for readiness, especially when a draft looks clean enough to pass a quick skim. In this post, we break down t...
10 Apr 2026 11 minute read 0 comments Mike Ermolaev
For years, many observers have assumed that news coverage plays a major role in shaping crypto market movements. The logic seems straightforward: attention drives activity. But when we began examining the data more closely, the relationship turned ou...
8 Apr 2026 4 minute read 0 comments Mike Ermolaev
Outset PR is keeping the pace. March came with a huge milestone in our agency’s journey: Outset Media Index soft-launched to make structured, data-driven media selection available to every team working with news outlets. What followed were more pub...
