52 Articles 0 Followers
8 Apr 2026 4 minute read 0 comments Mike Ermolaev
Closed communities are often viewed as lower-risk spaces. But what looks private at the interface level remains fully reproducible in practice. In Telegram groups, Discord servers, and invite-only chats, messages can still be saved, forwarded, and la...
25 Mar 2026 4 minute read 0 comments Mike Ermolaev
In Web3, a token is the only element of the system that simultaneously functions as a mechanism, a coordination tool, and a source of economic expectation. That combination makes token communication uniquely sensitive. About the author:Outse...
25 Mar 2026 6 minute read 0 comments Mike Ermolaev
Media outreach may look deceptively simple. An editorial team has a public email, you send a message, get a response, and add another outlet to your network. In practice, this assumption breaks almost immediately. Based on a conversation wit...
25 Mar 2026 3 minute read 0 comments Mike Ermolaev
January and February set the tone for the year at Outset PR. In the first two months of 2026, our team received a major industry award, published bylines in leading outlets, joined a new podcast conversation, and launched new editorial formats on t...
4 Mar 2026 4 minute read 0 comments Mike Ermolaev
In this edition of our Web3 communication talks, I spoke with Jamie Elkaleh, CMO of Bitget Wallet. He told me what good marketing means for a global crypto wallet as this product category increasingly evolves from pure trading into broader financia...
28 Feb 2026 3 minute read 0 comments Mike Ermolaev
Web3 founders often carry ideology, roadmap, and token narrative in one person. That concentration of authority makes them the primary legal risk vector. Markets may interpret their words as vision, but regulators interpret them as intent, control,...
28 Feb 2026 4 minute read 0 comments Mike Ermolaev
Many Web3 teams still treat media like a distribution channel: pay for a placement, publish an announcement, move on. But top editorial coverage works by a different logic. Journalists don’t build stories around brands that want visibility – they b...
27 Feb 2026 6 minute read 2 comments Mike Ermolaev
In early October 2025, one of crypto media’s most established publications abruptly disappeared from Google’s search results. Cointelegraph – founded in 2013 – is one of the longest-operating crypto-native news outlets. Over more than a decade, it co...
25 Feb 2026 5 minute read 1 comment Mike Ermolaev
In the first edition of our Web3 communication talks, I sat down with Dr. Nisheta Sachdev, marketing lead at Ryder and growth adviser. After moving from PR agency leadership to brand-side responsibility, she explains why trust, not virality, will def...
4 Feb 2026 7 minute read 0 comments Mike Ermolaev
This article opens Outset Legal Lens – a new editorial series where we look at Web3 communication from a legal perspective. It unpacks how public narratives age over time, and how statements that once drove growth later resurface as evidence in reg...
