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13 Aug 2025 17 minute read 0 comments Mike Ermolaev
The second quarter of 2025 marked a significant rebound for the global crypto market. After a sharp 18% drop in Q1, crypto assets delivered a 21.72% return – outperforming equity benchmarks like the S&P 500 and reigniting investor confidence. This mo...
8 Aug 2025 7 minute read 0 comments Mike Ermolaev
As a PR pro, Mike understood the value of media from day one. But it wasn’t until he stepped into the spotlight himself that he realized something deeper: in every industry, a strong personal brand is one of your most valuable assets. Mike saw firsth...
19 Jul 2025 5 minute read 0 comments Mike Ermolaev
The role and positioning of tier-2 news outlets are often misunderstood. They are frequently labeled as “backup options” or “lesser coverage” – a step down from the high-gloss headlines of tier-1. But this framing misses the point: when used strate...
11 Jul 2025 10 minute read 0 comments Mike Ermolaev
As part of our ongoing interview series spotlighting the people behind Outset PR, we sat down this time with Yana Zavyalova. While overseeing operations within the content department, she’s also one of the agency’s key strategists shaping its brand p...
1 Jul 2025 17 minute read 0 comments Mike Ermolaev
Much like in Latin America, crypto adoption is steadily rising across Western Europe. But here’s the asterisk: in Q1 2025, the soft rollout of the Markets in Crypto-Assets (MiCA) regulation began to reshape the local mediascape. Outset PR’s analytics...
25 Jun 2025 5 minute read 0 comments Mike Ermolaev
Media mentions don’t end where the article lands – they multiply. A single story can echo across dozens of aggregators, communities, and media platforms, thanks to a syndication-focused approach to PR. Syndication is what drives republications –...
11 Jun 2025 1 minute read 0 comments Mike Ermolaev
This post features highlights from Outset PR’s new report on crypto fundraising trends. Data from May 2025 shows that the presale market is no longer driven by sensationalism. While meme coins remained loud, utility and infrastructure projects quietl...
5 Jun 2025 8 minute read 0 comments Mike Ermolaev
Amid Latin America’s rapid surge in crypto adoption, organic PR presents a golden opportunity. But that opportunity can quickly become a minefield, when markets turn volatile and Google rewrites the rules of discoverability almost quarterly. In Q1 20...
3 Jun 2025 6 minute read 0 comments Mike Ermolaev
In crypto PR, the timing of publication shapes how far the message travels across the mediascape. Even the strongest company news or brand story can become a whisper in the void if poorly timed. To unpack how timing really works, and how to use it in...
26 May 2025 5 minute read 0 comments Mike Ermolaev
On April 30 – May 1, Outset PR attended TOKEN2049, one of the flagship events on the global Web3 calendar. Our founder, Mike Ermolaev, and CBDO, Ernesto Contreras, were in with a clear mission: reconnect with long-standing industry partners, explore...
