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24 Jan 2026 6 minute read 1 comment Mike Ermolaev
Strong technology does not guarantee adoption. In fact, many technically superior products never leave their niche, while simpler or less innovative solutions reach mass audiences. The difference rarely lies in engineering alone. More often, it lie...
24 Jan 2026 4 minute read 0 comments Mike Ermolaev
“Media partnership” is one of the most overused and misunderstood terms in Web3 PR. Teams say they’re building partnerships, but in reality they’re buying placements. The word sounds long-term, but the practice almost never is. Based on our conv...
6 Jan 2026 13 minute read 0 comments Mike Ermolaev
Outset Data Pulse continues to map global shifts in the crypto mediascape. Following our in-depth reports on Asia, Latin America, and individual European subregions, we now turn our focus to Europe as a whole, examining how crypto-native and mainst...
28 Oct 2025 4 minute read 0 comments Mike Ermolaev
In crypto PR, getting covered is just the beginning. True visibility is about understanding how that coverage travels – and what kind of business ripple it actually creates. That's why syndication tracking has become the quiet hero of data-driven P...
17 Oct 2025 1 minute read 1 comment Mike Ermolaev
ChatGPT, Gemini, Claude, and Google’s AI Overviews are changing not just how people discover information – but how visibility is earned. Instead of ranking links by keywords and clicks, AI models now decide what deserves to be seen based on reputat...
15 Oct 2025 1 minute read 0 comments Mike Ermolaev
Some partnerships just make sense – like data and insight, or good food and smart company. This October, Outset PR is teaming up with Medici Expert, the global legal backbone of Web3, and kicking things off as a media partner for their Blockchain L...
7 Oct 2025 5 minute read 0 comments Mike Ermolaev
This data brief is a companion to our LATAM Q2 research. While the main report quantifies traffic by outlet and geography and includes first-hand insights from regional media teams, this brief examines the quality of attention – that is, how audien...
26 Sep 2025 6 minute read 0 comments Mike Ermolaev
How do you get journalists to notice your crypto project in a sea of look-alike pitches? In Web3 PR, standout stories connect products with broader market trends, investor expectations, and the bigger narratives shaping the industry’s future. To...
19 Sep 2025 2 minute read 0 comments Mike Ermolaev
At Outset PR, we see public relations as more than media outreach – it’s about building relationships, shaping conversations, and creating spaces for meaningful connections. Our work has always combined data-driven insights with hands-on execution, a...
8 Sep 2025 9 minute read 0 comments Mike Ermolaev
In our ongoing series that showcases the minds shaping Outset PR, we sat down with Maximilian Fondé. While most of his work happens behind the scenes, Max creates real magic: he turns vast flows of media data into sharp, actionable insights – steer...
