PR by Web3 natives. Here, we share industry-first crypto media reports, research and field-tested comms tactics built on market awareness and performance data, plus more from our agency blog: https://www.outsetpr.io/blog
18 Jun 2026 6 minute read 0 comments Mike Ermolaev
In this edition of Web3 communication talks, I sat down with Julia Magas, co-founder of Magas PR, to discuss how journalists decide which experts to quote in their coverage. Throughout the conversation, we touched on why some pitches immediately stan...
25 May 2026 6 minute read 1 comment Mike Ermolaev
There’s no universal formula for SEO success, and content syndication is not an exception. When copies multiply without structure, they can blur attribution, compete with the original piece, and create a messy trail of duplicated pages. But if exec...
25 May 2026 5 minute read 0 comments Mike Ermolaev
For regulators, forward-looking communication can matter as much as the final release, especially when it shapes expectations around token demand, liquidity, or value. The risk emerges gradually: a milestone, a teaser, a founder comment, a well-tim...
14 May 2026 5 minute read 0 comments Mike Ermolaev
Influencer marketing is a well-studied field: brands team up with content creators to explain products and reach niche audiences. Yet even this familiar channel may come with important legal nuances, especially in crypto, where KOLs talk about toke...
7 May 2026 5 minute read 0 comments Mike Ermolaev
In this edition of Web3 communication talks, I spoke with Trust Wallet’s Dami Odufuwa about how messaging functions inside a crypto company as the industry becomes more product-led, more global, and more exposed to public scrutiny. Before jo...
24 Apr 2026 5 minute read 0 comments Mike Ermolaev
Blindly moving forward with coverage can be ineffective and just drain your budget. Media activity only works when there’s something real to amplify: a product people can try, a story journalists can repeat, and a team that knows what outcome it wa...
23 Apr 2026 4 minute read 0 comments Mike Ermolaev
A whitepaper historically worked as a technical document, but as crypto projects now use it as a persuasive marketing tool, it also creates risk. The shift in language blurs the line between explanation and promotion. This piece looks at what changes...
17 Apr 2026 8 minute read 2 comments Mike Ermolaev
AI makes content creation faster, but it rarely produces publication-ready writing on its own. The problem starts when speed gets mistaken for readiness, especially when a draft looks clean enough to pass a quick skim. In this post, we break down t...
8 Apr 2026 4 minute read 0 comments Mike Ermolaev
Outset PR is keeping the pace. March came with a huge milestone in our agency’s journey: Outset Media Index soft-launched to make structured, data-driven media selection available to every team working with news outlets. What followed were more pub...
8 Apr 2026 4 minute read 0 comments Mike Ermolaev
Closed communities are often viewed as lower-risk spaces. But what looks private at the interface level remains fully reproducible in practice. In Telegram groups, Discord servers, and invite-only chats, messages can still be saved, forwarded, and la...
