PR by Web3 natives. Here, we share industry-first crypto media reports, research and field-tested comms tactics built on market awareness and performance data, plus more from our agency blog: https://www.outsetpr.io/blog
19 Jul 2025 5 minute read 0 comments Mike Ermolaev
The role and positioning of tier-2 news outlets are often misunderstood. They are frequently labeled as “backup options” or “lesser coverage” – a step down from the high-gloss headlines of tier-1. But this framing misses the point: when used strate...
11 Jul 2025 10 minute read 0 comments Mike Ermolaev
As part of our ongoing interview series spotlighting the people behind Outset PR, we sat down this time with Yana Zavyalova. While overseeing operations within the content department, she’s also one of the agency’s key strategists shaping its brand p...
1 Jul 2025 17 minute read 0 comments Mike Ermolaev
Much like in Latin America, crypto adoption is steadily rising across Western Europe. But here’s the asterisk: in Q1 2025, the soft rollout of the Markets in Crypto-Assets (MiCA) regulation began to reshape the local mediascape. Outset PR’s analytics...
25 Jun 2025 5 minute read 0 comments Mike Ermolaev
Media mentions don’t end where the article lands – they multiply. A single story can echo across dozens of aggregators, communities, and media platforms, thanks to a syndication-focused approach to PR. Syndication is what drives republications –...
11 Jun 2025 1 minute read 0 comments Mike Ermolaev
This post features highlights from Outset PR’s new report on crypto fundraising trends. Data from May 2025 shows that the presale market is no longer driven by sensationalism. While meme coins remained loud, utility and infrastructure projects quietl...
5 Jun 2025 8 minute read 0 comments Mike Ermolaev
Amid Latin America’s rapid surge in crypto adoption, organic PR presents a golden opportunity. But that opportunity can quickly become a minefield, when markets turn volatile and Google rewrites the rules of discoverability almost quarterly. In Q1 20...
3 Jun 2025 6 minute read 0 comments Mike Ermolaev
In crypto PR, the timing of publication shapes how far the message travels across the mediascape. Even the strongest company news or brand story can become a whisper in the void if poorly timed. To unpack how timing really works, and how to use it in...
26 May 2025 5 minute read 0 comments Mike Ermolaev
On April 30 – May 1, Outset PR attended TOKEN2049, one of the flagship events on the global Web3 calendar. Our founder, Mike Ermolaev, and CBDO, Ernesto Contreras, were in with a clear mission: reconnect with long-standing industry partners, explore...
16 May 2025 2 minute read 0 comments Mike Ermolaev
In this post, we preview a report our founder, Mike Ermolaev, exclusively shared with BeInCrypto to pull back the curtain on one of crypto’s most explosive trends: meme coin fundraising. Today’s meme coin projects typically rely on one of three cor...
22 Apr 2025 7 minute read 1 comment Mike Ermolaev
Landing new partnerships, earning attention from industry media, and securing investor interest – these goals drive countless blockchain and crypto projects to attend Web3 conferences. Yet, many teams return home with only a handful of business cards...
