PR by Web3 natives. Here, we share industry-first crypto media reports, research and field-tested comms tactics built on market awareness and performance data, plus more from our agency blog: https://www.outsetpr.io/blog
8 Apr 2025 4 minute read 0 comments Mike Ermolaev
AI tempts PR specialists with a seductive promise: quick results and minimal effort. It offers unprecedented speed, prompting many companies to offload entire content production tasks to algorithms. Yet, it’s easy to slip into repetitive patterns and...
7 Apr 2025 7 minute read 0 comments Mike Ermolaev
Effective PR is about crafting a message that resonates with defined user segments – delivered through the right content strategy. However, in today’s Web3 arena, buzz around “the next big thing” is no longer a guaranteed fix. Picture the Web3 indus...
28 Mar 2025 6 minute read 0 comments Mike Ermolaev
Many founders naturally wonder if their project is ready to step into the PR spotlight. It’s normal to feel confident about why you need publicity – until you dive into the details. In our experience, even the most promising projects benefit from a t...
27 Mar 2025 8 minute read 0 comments Mike Ermolaev
As the blockchain industry grows in leaps and bounds, it moves faster than legislators can keep up. A good blockchain and crypto PR agency is not just a master of communication; it also stays ahead of regulatory trends. Without this dual insight, PR...
18 Mar 2025 9 minute read 0 comments Mike Ermolaev
Content plays a crucial role in communicating a company’s value to its audience. That’s why thousands of Web3 projects today are urgently seeking skilled content specialists such as copywriters, editors, and content managers. But do they truly unders...
28 Jan 2025 7 minute read 0 comments Mike Ermolaev
At Outset PR, we believe that understanding the people behind the scenes is key to appreciating how we deliver our services. As we enter 2025, we're excited to kick off a series of team interviews, giving you the chance to learn more about our agency...
16 Dec 2024 8 minute read 0 comments Mike Ermolaev
PR is often considered unnecessary for startups in the mobile gaming industry. As thematic media outlets tend to show little to no interest in mobile games, developers typically focus on traffic acquisition or invest in digital advertising. But how c...
11 Dec 2024 6 minute read 0 comments Mike Ermolaev
When it comes to crypto PR, there are many peculiarities that set it apart from PR in other industries. Without realizing it, crypto projects often fall into basic pitfalls that prevent them from reaching their full potential. To help companies maxim...
18 Oct 2024 6 minute read 0 comments Mike Ermolaev
There's nothing like a conference to spark fresh ideas and strategies, and this year, it turns out that, at the recent inDrive specialist event, our founder and CEO, Mike Ermolaev, and our Head of Content, Yana Zavyalova, did not disappoint. The f...
