PR by Web3 natives. Here, we share industry-first crypto media reports, research and field-tested comms tactics built on market awareness and performance data, plus more from our agency blog: https://www.outsetpr.io/blog
24 Jan 2026 6 minute read 1 comment Mike Ermolaev
Strong technology does not guarantee adoption. In fact, many technically superior products never leave their niche, while simpler or less innovative solutions reach mass audiences. The difference rarely lies in engineering alone. More often, it lie...
24 Jan 2026 4 minute read 0 comments Mike Ermolaev
“Media partnership” is one of the most overused and misunderstood terms in Web3 PR. Teams say they’re building partnerships, but in reality they’re buying placements. The word sounds long-term, but the practice almost never is. Based on our conv...
6 Jan 2026 13 minute read 0 comments Mike Ermolaev
Outset Data Pulse continues to map global shifts in the crypto mediascape. Following our in-depth reports on Asia, Latin America, and individual European subregions, we now turn our focus to Europe as a whole, examining how crypto-native and mainst...
19 Dec 2025 18 minute read 0 comments Mike Ermolaev
Outset Data Pulse continues to track the evolving structure of crypto media across regions. From August to October, the crypto mediascape in Asia saw a drop in total traffic. Despite the overall contraction, direct traffic remained steady at slight...
12 Dec 2025 23 minute read 0 comments Mike Ermolaev
Asian crypto news does not live in one market or one model. Our Q2 2025 survey of media founders, editors, and KOLs maps three competing ecosystems: venture-driven media groups, exchange-anchored networks, and independent outlets under tight regula...
10 Dec 2025 12 minute read 0 comments Mike Ermolaev
Outset Data Pulse continues to map the global crypto mediascape. Building on our recent Asia-wide Q2 analysis, this report zooms in on South Korea – the region’s most influential and behaviorally unique market – to examine how media attention, on-c...
5 Dec 2025 11 minute read 0 comments Mike Ermolaev
AI is quickly becoming part of the everyday information routine. The shift is already visible: organic traffic is flattening, SEO volatility keeps growing, and users are no longer relying on a single discovery channel. Instead, they’re increasingly...
11 Nov 2025 17 minute read 0 comments Mike Ermolaev
Outset Data Pulse is keeping track of global trends in the crypto mediascape. Following our latest reports on Europe and LATAM, we now focus on East and Southeast Asia in Q2 2025 – a region, where adoption is accelerating under vastly different con...
28 Oct 2025 4 minute read 0 comments Mike Ermolaev
In crypto PR, getting covered is just the beginning. True visibility is about understanding how that coverage travels – and what kind of business ripple it actually creates. That's why syndication tracking has become the quiet hero of data-driven P...
17 Oct 2025 1 minute read 1 comment Mike Ermolaev
ChatGPT, Gemini, Claude, and Google’s AI Overviews are changing not just how people discover information – but how visibility is earned. Instead of ranking links by keywords and clicks, AI models now decide what deserves to be seen based on reputat...
