PR by Web3 natives. Here, we share industry-first crypto media reports, research and field-tested comms tactics built on market awareness and performance data, plus more from our agency blog: https://www.outsetpr.io/blog
15 Oct 2025 1 minute read 0 comments Mike Ermolaev
Some partnerships just make sense – like data and insight, or good food and smart company. This October, Outset PR is teaming up with Medici Expert, the global legal backbone of Web3, and kicking things off as a media partner for their Blockchain L...
7 Oct 2025 5 minute read 0 comments Mike Ermolaev
This data brief is a companion to our LATAM Q2 research. While the main report quantifies traffic by outlet and geography and includes first-hand insights from regional media teams, this brief examines the quality of attention – that is, how audien...
26 Sep 2025 6 minute read 0 comments Mike Ermolaev
How do you get journalists to notice your crypto project in a sea of look-alike pitches? In Web3 PR, standout stories connect products with broader market trends, investor expectations, and the bigger narratives shaping the industry’s future. To...
19 Sep 2025 2 minute read 0 comments Mike Ermolaev
At Outset PR, we see public relations as more than media outreach – it’s about building relationships, shaping conversations, and creating spaces for meaningful connections. Our work has always combined data-driven insights with hands-on execution, a...
12 Sep 2025 11 minute read 1 comment Mike Ermolaev
Crypto PR isn’t your standard promotion playbook. A press release disseminated through a wire service no longer moves the needle. What drives results today are holistic strategies that factor in market context, timing, and media dynamics. More and mo...
8 Sep 2025 9 minute read 0 comments Mike Ermolaev
In our ongoing series that showcases the minds shaping Outset PR, we sat down with Maximilian Fondé. While most of his work happens behind the scenes, Max creates real magic: he turns vast flows of media data into sharp, actionable insights – steer...
4 Sep 2025 11 minute read 0 comments Mike Ermolaev
The Outset PR analytics team keeps mapping global trends in the crypto media landscape. Following our reports on Western and Eastern Europe, we now turn back to Latin America in Q2 2025 – a region where booming adoption contrasts sharply with collaps...
26 Aug 2025 3 minute read 0 comments Mike Ermolaev
ChatGPT, Gemini, Perplexity, and similar platforms are becoming not just traffic sources, but a new battleground. Today, it’s not just about ranking high – it’s about being the source AI trusts. If your brand isn’t showing up in AI-generated answers,...
13 Aug 2025 17 minute read 0 comments Mike Ermolaev
The second quarter of 2025 marked a significant rebound for the global crypto market. After a sharp 18% drop in Q1, crypto assets delivered a 21.72% return – outperforming equity benchmarks like the S&P 500 and reigniting investor confidence. This mo...
8 Aug 2025 7 minute read 0 comments Mike Ermolaev
As a PR pro, Mike understood the value of media from day one. But it wasn’t until he stepped into the spotlight himself that he realized something deeper: in every industry, a strong personal brand is one of your most valuable assets. Mike saw firsth...
