Basic Attention Token (BAT)

3,396 Articles 7,271 Followers

Basic Attention Token (BAT) is a cryptocurrency founded by Brendan Eich in 2017. It is a token based on the Ethereum blockchain that aims to revolutionize the digital advertising industry by directly connecting advertisers, content creators and viewers together.

The team over at BAT aim to create a new form of digital advertising space that fairly rewards content creators and the viewers of the advertisements through the power of blockchain technology. Furthermore, advertisers will also receive a better ROI using their system as they get more accurate data to play around with. 

The entire project is powered through the Brave browser, a specially designed browser that is focused on privacy and speed. It is created by Brendan Eich, the co-founder of the popular web-browser Mozilla and the creator of the programming language JavaScript. The Brave browser blocks all advertisements, cookies and malicious trackers by default, helping users to retain privacy. The browser also automatically upgrades every website to HTTPS for an additional layer of security whilst browsing. 

Brave automatically tracks the attention that a user may devote to a particular advertisement and assigns an Attention Value to that user. Using machine learning on that Attention Value for different adverts then allows Brave to show relevant advertisements to that specific user. This is perfect for both users and advertisers alike. The most important feature regarding attention tracking is the fact that the data tracked will always remain anonymous and never leaves the hosts computer at any time, allowing the user to retain his data.

In this tag you can discover Basic Attention Token (BAT) news, price prediction, opinion and analysis created by users.

BAT Launches "Sage Burn" the Final Phase of the BAT x Adam Ape Brave NFT Collection

7 Dec 2023 2 minute read 0 comments Cje95

A little over a year ago Basic Attention Token (BAT) announced its first Solana NFT collection, BAT x Adam Ape for Brave, to expand BATs utility and usage in the NFT marketplaces. This was part of the whole move Brave/BAT made a couple of years ago t...

Google is helping Youtube (i.e. themselves) in disabling adblockers

5 Dec 2023 1 minute read 7 comments Kovichni

You're about to witness in real-time why monopolies are dangerously bad for individual rights and independence. A while back there was this uproar and all sorts of tips on how to circumvent Youtube's new adblock policy. One of those tips involved wha...

Brave's BAT Rewards Insight

30 Nov 2023 3 minute read 9 comments Cje95

While I have seen and talked to plenty of people who either dislike or do not participate in the BAT rewards program on the Brave Browser I have continued to leave it on and collect my monthly BAT because at the end of the day, it is free crypto and...


19 Nov 2023 2 minute read 1 comment A COMPLICATED WAY OF LIFE

BRAVERY ACCORDING TO LEO EVOLVES In the intricate philosophy of A Complicated Way of Life (ACWOL), bravery and cowardice are not measured by physical feats but by the alignment with one's conscience and openness to new information. LEO EVOLVES introd...

Brave Wallet's Newest Feature and Security Enhancement

14 Nov 2023 2 minute read 2 comments Cje95

With Brave's newest release two new powerful features were added to Brave Wallet that I think further make using Brave Wallet a bit more enticing than it previously was. Over the last year, Brave has seemly focused on building out features like their...

Brave Browser's AI Assistant Leo Deploys to Desktops and Announces a Premium Version

7 Nov 2023 2 minute read 2 comments Cje95

Roughly three months ago Brave caused quite a bit of commotion when they announced the development of an AI assistant. After all most people use Brave because of its privacy-preserving features and this runs counterintuitive to that very idea. Brave...

It Feels Good to Give: Donating BAT from the Brave Browser

29 Oct 2023 1 minute read 4 comments STUB

Giving feels good, doesn't it? Having the ability to give is fortunate. My virtual Basic Attention Token (vBAT) was set to expire October 30, 2023 if I did not verify it with one of Brave's custodial partners. So, I gave it all away. Shout out to the...

I can't be the only person to think this

26 Oct 2023 1 minute read 11 comments LeftFooted

I’ve been using Brave browser for two years and I’ve also tried using Presearch but it’s kinda hard to justify using it. Brave is faster than Chrome, or at the very least just as fast, and it automatically leans on Google, much like Chrome, which mak...

How I've Made $88 While Browsing with Brave

24 Oct 2023 2 minute read 2 comments CryptoLearning

If you've been in crypto for the past few years, you've already likely heard of the Brave browser. It is a browser that prioritizes privacy, which built-in ad blockers, data protection and a VPN. On top of the many features, perhaps what makes it sta...

Self-Custodial BAT (Still) Coming to Brave Browser

21 Oct 2023 1 minute read 3 comments LateToTheParty

On January 13, 2023, Brave announced big changes to the Brave Rewards program. If users wanted to accrue BAT, they would need to connect their rewards profile to a custodial account. Depending on where they live, it is either Uphold, Gemini, bitFlaye...