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Basic Attention Token (BAT) is a cryptocurrency founded by Brendan Eich in 2017. It is a token based on the Ethereum blockchain that aims to revolutionize the digital advertising industry by directly connecting advertisers, content creators and viewers together.
The team over at BAT aim to create a new form of digital advertising space that fairly rewards content creators and the viewers of the advertisements through the power of blockchain technology. Furthermore, advertisers will also receive a better ROI using their system as they get more accurate data to play around with.
The entire project is powered through the Brave browser, a specially designed browser that is focused on privacy and speed. It is created by Brendan Eich, the co-founder of the popular web-browser Mozilla and the creator of the programming language JavaScript. The Brave browser blocks all advertisements, cookies and malicious trackers by default, helping users to retain privacy. The browser also automatically upgrades every website to HTTPS for an additional layer of security whilst browsing.
Brave automatically tracks the attention that a user may devote to a particular advertisement and assigns an Attention Value to that user. Using machine learning on that Attention Value for different adverts then allows Brave to show relevant advertisements to that specific user. This is perfect for both users and advertisers alike. The most important feature regarding attention tracking is the fact that the data tracked will always remain anonymous and never leaves the hosts computer at any time, allowing the user to retain his data.
In this tag you can discover Basic Attention Token (BAT) news, price prediction, opinion and analysis created by users.
4 Jun 2024 2 minute read 6 comments Great White Snark
A while ago, I wrote a post on Alternative to Google Docs and Google sheets. It posed the question of why, in the twenty-twenties (indeed, in the twenty-first century), anyone is still using Google's so-called "convenient" and "free" (but actually no...
4 Jun 2024 2 minute read 7 comments Cje95
For the most part May was a pretty quite month for Brave Browser when it came to news/updates. Even though they did not blog about it one of the biggest developments for them had to be Gemini releasing 97% of the assets tied up in the Gemini Earn pro...
7 May 2024 2 minute read 0 comments Cje95
During the pandemic and in the subsequent months since Brave's BAT rewards were cut several times along with the value of BAT itself decreasing. This double whammy made it to where a lot of people finally reached the point of not even wanting to see...
22 Apr 2024 2 minute read 1 comment Cje95
Brave has continued to refine and improve Brave Search and last week launched a key new feature to help continue to push the search engine forward. The new addition is Answer with AI which has the engine synthize information from multiple sources int...
14 Apr 2024 2 minute read 1 comment Cje95
The beginning of the year started with a bang as Brave released a ton of updates for their Brave Browser touching on practically everything across the board. This type of pace of course couldn't be kept up so it was not surprising that March did not...
27 Mar 2024 3 minute read 1 comment Dr. Stetson Windsor, Chairperson of Jurisprudence
Having a web3 BROWSER is the number one thing needed for web3 to work. $MASQ! MAAAAAAAAAAAASQ! Tell me, how do all of these beautiful modular blockchains connect all of these scalable privacy loving L2s to these incredible atomic wallets that allow...
20 Mar 2024 2 minute read 0 comments Cje95
Just a couple of hours ago, while I was in between good 'ol meetings at work, an email came across my phone that I had to check out. It was a notification from Gemini concerning the latest update in their ongoing court case with Genesis over the Gemi...
19 Mar 2024 2 minute read 0 comments Dr. Stetson Windsor, Chairperson of Jurisprudence
The one place that every important web3 narrative can come together is through a browser. Case in point: You wouldn't be able to access any web3 narrative of AI, gaming, privacy L1, sharded L2, whatever, if not for the Firefox or Chrome browser you a...
18 Mar 2024 1 minute read 8 comments Uncryptic
I have a soft spot for the browser Brave because it's what got me into crypto in the first place. I was working in publishing and heard about this new model where users could earn from advertisers and use it to reward publishers directly. I downloade...
1 Mar 2024 3 minute read 0 comments Cje95
When any company files for bankruptcy it often means investors or those whose assets the company had are in trouble. With crypto though it has honestly shown to be exponentially worse as we have seen with 3AC, Hodleraut, and many many others. Off the...
