Basic Attention Token (BAT)

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Basic Attention Token (BAT) is a cryptocurrency founded by Brendan Eich in 2017. It is a token based on the Ethereum blockchain that aims to revolutionize the digital advertising industry by directly connecting advertisers, content creators and viewers together.

The team over at BAT aim to create a new form of digital advertising space that fairly rewards content creators and the viewers of the advertisements through the power of blockchain technology. Furthermore, advertisers will also receive a better ROI using their system as they get more accurate data to play around with. 

The entire project is powered through the Brave browser, a specially designed browser that is focused on privacy and speed. It is created by Brendan Eich, the co-founder of the popular web-browser Mozilla and the creator of the programming language JavaScript. The Brave browser blocks all advertisements, cookies and malicious trackers by default, helping users to retain privacy. The browser also automatically upgrades every website to HTTPS for an additional layer of security whilst browsing. 

Brave automatically tracks the attention that a user may devote to a particular advertisement and assigns an Attention Value to that user. Using machine learning on that Attention Value for different adverts then allows Brave to show relevant advertisements to that specific user. This is perfect for both users and advertisers alike. The most important feature regarding attention tracking is the fact that the data tracked will always remain anonymous and never leaves the hosts computer at any time, allowing the user to retain his data.

In this tag you can discover Basic Attention Token (BAT) news, price prediction, opinion and analysis created by users.


LOOK HERE - But why should I?

4 days ago 1 minute read GoldKnight $0.16 tipped

What can hold your attention? The news? Video games? Music? Do you find yourself trying to do multiple things at once like watching TV while browsing the Internet? It’s become increasingly clear in the digital age that attention is being monetised an...

This Week in Blockchain Gaming - Weekly Digest

4 days ago 1 minute read blockchaingamer $1.69 tipped

1. Riders of Kriptomat – The World’s First Gamified Rewards Program. Clearly the most ambitious retail project with a focus towards mass adoption,   developed by Kriptomat and with the Enjin's implementation of course. Soon huge companies, retail sh...

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4 days ago 2 minute read Cryptonewscom $0.19 tipped

According to CCN: Most crypto enthusiasts have been waiting for the launch of the bitcoin Bakkt futures trading platform. Recently, the cryptocurrency community was happy when the ICE-run company announced its official launch date on September 23. Wi...

What is BAT?

4 days ago 2 minute read nervi $0.32 tipped

BAT, or Basic Attention Token, is a dynamically developing token and very fast gaining popularity. Let's take a closer look at this cryptocurrency. Basic Attention Token is an open source, decentralized platform based on Blockchain Ethereum network,...

Whether Litecoin may soon rise in price despite the massive selling pressure and the recent dusting attack?

5 days ago 1 minute read Cryptonewscom $0.32 tipped

According to NEWSBTC: Litecoin has been enveloped in negative sentiment, which has largely originated from its lackluster price action after the halving event and a recent dusty attack that has affected nearly 300,000 addresses LTC on Binance   Litec...

BRAVE - Tomorrow's browser, today!

5 days ago 3 minute read GoldKnight $0.04 tipped

I’ve been using the internet since I was about nine years old. If you can name a browser, then I’ve probably used it. Internet Explorer, Firefox, Chrome, Safari, Opera, Netscape, etc. Across various devices and operating systems, I’ve used dozens. I’...

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5 days ago 4 minute read afif $0.04 tipped

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5 days ago 3 minute read Roberto D. $0.55 tipped

The roots in history See Wikipedia under "bank" to find out the news that is interesting from a historical point of view. For example, we discover that banks are an Italian invention, which is developed between Florence, Venice and Genoa, between the...

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5 days ago 3 minute read Adamic0 $4.59 tipped

Even if blockchain development and startups are quite a global phenomenon, with Asia and Europe really leading the way with innovation, there are several major projects in America that are are looking good to cause some quakes in various industries....

Litecoin fund is running out quickly. What will Litecoin's future be like?

5 days ago 1 minute read Cryptonewscom $0.94 tipped

Litecoin fund is going through a financial crisis? Yes, according to the report, the fifth largest electronic currency in the world currently has only 96,000 USD in reserve at the end of the first quarter of 2019 However, Charlie Lee - the father of...