Last year Brave announced the establishment if its Brave Rewards Partner Program to expand the utility of BAT. While we have not seen a price appreciation in relation to this, increasing the utility of BAT will be key in boosting the price. Since the announcement last year, there have been announcements and campaigns, but this is the first full-blown update that Brave has released.
New Partners
Brave has announced six new partners who cover a variety of applications.
Anichess, a free-to-play strategy game, is collaborating with Brave to create new ways for players to engage with BAT and digital ownership, including Brave-sponsored season exclusives.
CryptoEQ, is a research platform that provides data-driven insights into digital assets and networks. Brave Reward users receive a 15% discount on its Premium membership and are reserving 100 token-gated subscriptions to its premium newsletter exclusively for BAT holders.
Ethereum Name Service (ENS), the decentralized naming protocol that replaces long wallet addresses with simple, readable names, is now featured on the Brave Rewards Offer Wall to give Brave Reward users an easy way to discover and register their own .eth identity.
PizzaDAO, the global community known for organizing the annual Global Pizza Party to celebrate Bitcoin Pizza Day, partnered with Brave in May to support the 2026 Global Pizza Party. This event featured Brave and BAT branding across participating events, a custom Brave-themed pizza, and activities to introduce the attendees to Brave and BAT. Over 100 events participated with 16k RSVPs and over 61k unique visitors to event pages worldwide.
SP3ND, a stablecoin-powered shopping platform, allows users to purchase products through major online retailers like Amazon with digital assets without the need for KYC. BAT is going to be integrated as a payment option, giving BAT a new way to be spent by Reward users and BAT holders, including bonus rewards for Brave Rewards users and additional promotions highlighting the utility of BAT in eCommerce.
Streamiverse, a creator platform that enables livestreamers to accept donations in crypto, has also partnered with Brave. This will allow dedicated BAT integration where users can connect their Brave Wallet and tip BAT directly. This integration is not meant to replace the existing creator contribution system Brave uses, but to complement it.
Existing Partners
Partners that Brave announced last year like Fanon, GuanoCoin, Orange Cap Game, Unstoppable Games, and more continue to work together. A second season of Brave Games from the Fanon x Brave Games partnerhsip is in the works and so much more from the other partners.
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