Basic Attention Token (BAT)

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Basic Attention Token (BAT) is a cryptocurrency founded by Brendan Eich in 2017. It is a token based on the Ethereum blockchain that aims to revolutionize the digital advertising industry by directly connecting advertisers, content creators and viewers together.

The team over at BAT aim to create a new form of digital advertising space that fairly rewards content creators and the viewers of the advertisements through the power of blockchain technology. Furthermore, advertisers will also receive a better ROI using their system as they get more accurate data to play around with. 

The entire project is powered through the Brave browser, a specially designed browser that is focused on privacy and speed. It is created by Brendan Eich, the co-founder of the popular web-browser Mozilla and the creator of the programming language JavaScript. The Brave browser blocks all advertisements, cookies and malicious trackers by default, helping users to retain privacy. The browser also automatically upgrades every website to HTTPS for an additional layer of security whilst browsing. 

Brave automatically tracks the attention that a user may devote to a particular advertisement and assigns an Attention Value to that user. Using machine learning on that Attention Value for different adverts then allows Brave to show relevant advertisements to that specific user. This is perfect for both users and advertisers alike. The most important feature regarding attention tracking is the fact that the data tracked will always remain anonymous and never leaves the hosts computer at any time, allowing the user to retain his data.

In this tag you can discover Basic Attention Token (BAT) news, price prediction, opinion and analysis created by users.


Gemini Earn User's Receive Fantastic News!

1 Mar 2024 3 minute read 0 comments Cje95

When any company files for bankruptcy it often means investors or those whose assets the company had are in trouble. With crypto though it has honestly shown to be exponentially worse as we have seen with 3AC, Hodleraut, and many many others. Off the...

Brave is on a Roll with Another New Feature Release!

28 Feb 2024 2 minute read 4 comments Cje95

It seems like the last week of February Brave has been going into overdrive announcing upgrades that are now in effect as well as improvements that are beginning to roll out. This week alone we have seen Leo get a boost, self-custody of BAT rewards b...

Brave Browser's Leo Continues to Excel With Even More Improvements!

26 Feb 2024 2 minute read 0 comments Cje95

Last September the Brave Dev team announced that their privacy-preserving AI was coming along nicely and would soon be made available for users. Initially, I was pretty skeptical about this idea especially when you look at what is happening with AI's...

Brave Browser Announces The Release of its Most Requested Feature!

24 Feb 2024 3 minute read 7 comments Cje95

Arguably the biggest and longest running complent I have seen from people over the years with Brave Browser boiled down to one simple thing. BAT rewards could only be received via a custodial account. The options that Brave had were underwhelming as...

Brave Browser's End the Month With a Slew of Updates!

1 Feb 2024 4 minute read 1 comment Cje95

The development team at Brave has been at it again and boy have they delivered for users in a big way! I imagined with it being the start of a new year they could kick it off with an update maybe two but instead they hit us with three updates and an...

Brave's New Update for Content Creators

19 Jan 2024 2 minute read 0 comments Cje95

Previously, when someone wanted to tip a content creator using Brave they could only do so using the BAT token. While this was done to increase usage of the token I am not all that sure it ever really took off and thus in the current landscape Brave...

Brave Browser Implements Boomerang Replacing Privacy Pass and Finally Decentralize BAT

17 Jan 2024 2 minute read 5 comments Cje95

One of the biggest complaints I hear from people about Brave Browser and earning BAT is how at its core BAT earnings are centralized. Those who said that were not wrong in the slightest as the best and most secure way to preserve privacy while also a...

Use Brave and Earn

10 Jan 2024 1 minute read 1 comment tastymagazine

If you are not using Brave, as your browser, then I highly suggest you switch.  Brave is the most secure and private browser on the market and what makes it cool, for me, is that you earn crypto while using it. Every site that you go to, sends a toke...

We took on the internet giant and won (for now)

29 Dec 2023 1 minute read 0 comments LeftFooted

One of many reasons why I use is Brave is the ads free experience. More to the point, using Brave means I can watch YouTube with zero (literally) ads. It worked smoothly for about two years and then, a couple of months ago, YouTube started telling...

Brave Browser Senior Engineers and Co-authors of EIP-6963 Team Up to Benefit Users!

22 Dec 2023 3 minute read 1 comment Cje95

Last week Brave announced and released an update to its browser that is a huge step in the right direction for crypto users with multiple wallets. This update contained support for EIP-6963 support in Brave Wallet on iOS, Android, and Desktop version...