Advertising Psychology

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Coin98: The World Of Tomorrow

18 Aug 2021 4 minute read 2 comments fizzlstout.eth

When I saw the Coin98 logo I knew right away this was a classy joint. The simple, streamlined letters displayed with a golden shine are very matter-of-fact. Even the name COIN98 is to the point, like a parent who names their third child Three. Compar...

Leonicorn Swap: Brand Identity Crisis?

11 Aug 2021 3 minute read 17 comments fizzlstout.eth

The “leonicorn” of Leonicorn Swap is really an awesome graphic! His colorful mane draws a lot of attention and his horn is a peculiar if acceptable addition. They just may have invented a new cryptoid. But with all of this eye-catching detail, how is...

Injective Made A Smart Decision To Re-Brand

7 Aug 2021 2 minute read 6 comments fizzlstout.eth

Injective announced an upgrade to their logo and brand identity! I was unfamiliar with Injective before this announcement and at first glance this new logo is undeniably an upgrade. But even with this enhancement to the brand, there are some details...

The Uniswap Logo is Magical

5 Aug 2021 3 minute read 6 comments fizzlstout.eth

The Uniswap logo was a riddle to me when I first saw it. The pink unicorn is so adorable and she reminds me of the original My Little Pony dolls released in the 1980's. But aside from the pleasant alliteration the “uni-” prefix provides, I had a very...

1inch Network: It's In The Game

23 Jul 2021 2 minute read 0 comments fizzlstout.eth

The 1inch logo caught my attention for a very good reason. I looked at this mecha-unicorn and I wanted to see it beneath the ice at a hockey rink, or on a basketball jersey. But as a DeFi logo this design choice left me a bit confused at first. The c...

Improvisation

11 Nov 2020 1 minute read 3 comments AlmightyMelon

Not another blank-page poem. Writer's block blah blah blah. It's a hard life trying to come up with this shit. Two months now. A hiatus. And what's worse, in this day and age, it needs a thumbnail. Can somebody make me a thumbnail? Oh. No one can hea...

The decoy effect: how you are influenced to choose without really knowing it

1 Mar 2020 1 minute read 0 comments Dastan

It happens when consumers change their preference between two options when presented with a third option, or decoy. The decoy is priced to make one of the other options much more attractive. The decoy is not intended to sell, just to nudge consumers...