One thing that the world of cryptocurrencies has understood very well is that through charitable donations you can have an excellent image return, combining business with pleasure; whether it is real charity, or just a particularly cynical form of marketing, becomes, to some extent, even irrelevant. So it happens that Justin Sun, CEO and founder of Tron particularly active on social media, managed to get himself talked about simply by publicly promising Greta Thunberg a $ 1m donation. The occasion came as a result of the bad result achieved by governments around the world in conjunction with the United Nations climate conference held last week in Madrid, Justin Sun then thought of writing to the famous activist, recently named person of the year from the Times, stating that:
As a young entrepreneur, I share Greta Thunberg's passion for changing the world. Cryptocurrencies will contribute immensely to the reduction of the carbon footprint by implementing a decentralized settlement. I would like to personally commit 1 million dollars to support the initiative of Greta Thunberg
All this happened just a few hours ago, Greta has not yet had the opportunity to respond to Justin Sun's tweet, and I would not exclude that she could simply drop the proposal into nothingness also to prevent it from provoking controversy; to answer to Justin Sun it has been however the community of the cryptocurrencies that, as it is happening more and more often recently, it is split. Among the various accounts that responded to the CEO of Tron there are those who simply complimented him, those who called him a scammer and who, moreover, invited him rather to donate that money to people he really needed, such as the homeless. . It seems to me pretty obvious that Sun's was an advertising move too, after all, Greta is a character who enjoys great visibility right now and the CEO of Tron, much more in terms of marketing, is a very cunning person. , in spite of the young age; it remains to be said, however, that making even very large donations is a common trend in the world of cryptocurrency enthusiasts, not only companies but also individual traders do, so the gesture of Justin Sun should not be too surprising. We'll see how and if the young climate activist will respond to Justin Sun and who knows, in time, a convergence between the world of the crypto and that of the environmentalism won't come to form, also thanks to this kind of initiatives.