Franchise matters
Franchise matters

Franchise matters

Reflections of a franchise industry's "Old Wolf", after 30 years in the international franchise business. All opinions are mine, and cover aspects that serve both franchisors and franchisees. Love for brands and entrepreneurs around the world.

Can you really become a franchisor?

4 Nov 2020 5 minute read 0 comments SirGerardThe1st

The incitements to entrepreneurs who have a good business to turn it into a franchise network that are read out there, remind me of the little serious communications of some gyms or fitness ventures that encourage one to have a plank in the abs and s...

What is the most important part of a franchising system?

28 Oct 2020 2 minute read 3 comments SirGerardThe1st

Most will be tempted to say it's the Brand and the track record. Others will say that the product and the service they sell are excellent. And others will say that it is the spectacular location that the different franchises have. Neither of these an...

3 steps to find the franchise that fits your needs

21 Oct 2020 4 minute read 2 comments SirGerardThe1st

For many reasons, more and more people want to leave their current corporate job, because they simply want to feel more and more in control of their destiny and finances. And of course, in these pandemic times, one of the options is to buy a franchis...

Franchise Marketing: The Strategic and Tactical Role of the Franchisee

14 Oct 2020 6 minute read 2 comments SirGerardThe1st

Under the general name of "marketing" a series of disciplines are concentrated, aimed at: keeping current customers satisfied, knowing their preferences and making sure to offer what they really want at the franchise location.   attract new custom...

Very few people can buy a franchise

7 Oct 2020 3 minute read 7 comments SirGerardThe1st

Most people should not venture into their own business, even if that is their dream. Very few people have the courage to do it and the stomach to withstand the daily stresses and sustained work for more than twelve hours a day. Many people fight a da...

The franchisor's dilemma: when granting a franchise and when opening a company-owned store

29 Sep 2020 4 minute read 8 comments SirGerardThe1st

Every franchise network has its own stores and its franchised stores. There are two main reasons for choosing this combination:a- the franchisor needs to have its own stores in which monitor new trends and test new products before passing them to the...

Is there an "ideal" franchisee?

23 Sep 2020 7 minute read 2 comments SirGerardThe1st

All entrepreneurs in the world are looking for the "Holy Grail". The franchisors too. There are countless franchise requests, interviews, preliminary talks, visits to established franchisees, the back and forth of those who are more "numerical" tryin...

Infographic- Should I start my own business or should I buy a franchise?

16 Sep 2020 2 minute read 8 comments SirGerardThe1st

To launch the own business is the dream of every entrepreneur. But some of them stop dreaming when they understand the enormous effort in time and money that means to build a business, a concept and a brand from scratch. There are so many things to b...

CryptoPick: Learn about the Cryptosphere and have fun playing the game

13 Sep 2020 5 minute read 9 comments SirGerardThe1st

For more than 30 years I developed my professional career in the world of franchises, much of which I dedicated myself to writing procedure manuals and work guides for thousands of franchise employees around the world. Since 2011, when I discovered B...

23 things you as a Franchisor must be doing right now

9 Sep 2020 9 minute read 4 comments SirGerardThe1st

The franchise network is built every day, brick over brick. Never is a good time to sit and relax and enjoy all the good things you have done. For a simple reason: around you there are lots of competitors who want your position. So here's a list of t...