Reflections of a franchise industry's "Old Wolf", after 30 years in the international franchise business. All opinions are mine, and cover aspects that serve both franchisors and franchisees. Love for brands and entrepreneurs around the world.
2 Sep 2020 4 minute read 2 comments SirGerardThe1st
Most of the world's companies are SMEs, founded and run by entrepreneurs. We all know, moreover, that company founders tend to be characterized by a certain degree of omnipotence and self-sufficiency, qualities widely described in my book Pasión Entr...
26 Aug 2020 4 minute read 4 comments SirGerardThe1st
When the expansion begins and till we have one or two franchises, we can still operate the newborn operation with some people that we already have within the company. But when we begin to grow, excellence can not be achieved without incorporating new...
19 Aug 2020 6 minute read 3 comments SirGerardThe1st
Franchising has proven to be a very successful distribution mechanism for millions of people, for many years and in many parts of the world. But the franchisee who thinks that he/she is going to buy a franchise, hire a manager and visit the premises...
12 Aug 2020 5 minute read 2 comments SirGerardThe1st
Sometimes there is news that makes me angry. Because I consider myself a franchising fundamentalist and it makes me very bad that some of the players, who call themselves "professionals", sell lies. When I read in a "technical sheet" that a franchise...
5 Aug 2020 3 minute read 3 comments SirGerardThe1st
There is a lot of content about franchising everywhere. I intend to show in this post what are the main principles to be taken into account when designing a franchising system for a company that decides to add this channel to its established distribu...
3 Aug 2020 8 minute read 7 comments SirGerardThe1st
Hi! I'm the guy who writes about franchising on Publish0x. A rare bird in this incredible sea of talent. In addition to my activity in the international franchise industry, I am a cryptowarrior since I first came in contact with Bitcoin in 2011, dedi...
29 Jul 2020 5 minute read 2 comments SirGerardThe1st
It is very common for companies to present themselves as "leaders". But in reality, the business strategy theory is clear: in any industry, once a territory is defined, there is only one leader: the company that invoices the most. There is no other d...
22 Jul 2020 7 minute read 3 comments SirGerardThe1st
The sale of a franchise must be conducted with the precision of a surgical intervention. It is a “person” who sells a franchise, not a site, a catalog or a technical file. The result is going to be a life changer for the franchisee and a new brand bu...
15 Jul 2020 7 minute read 2 comments SirGerardThe1st
I always say that practically all brands and concepts are franchisable, but what is not necessarily franchiseable is a company. Just as the franchisee is required to make an initial investment and a permanent investment when purchasing a franchise, t...
8 Jul 2020 5 minute read 2 comments SirGerardThe1st
In a previous post I wrote about the traits of excellence of a franchisee. Now it's a franchisor's turn. So much has been written about the need to standardize processes, that it seems like that's all it takes to start a franchise chain. Undoubtedly,...
