Reflections of a franchise industry's "Old Wolf", after 30 years in the international franchise business. All opinions are mine, and cover aspects that serve both franchisors and franchisees. Love for brands and entrepreneurs around the world.
1 Jul 2020 4 minute read 0 comments SirGerardThe1st
In a previous post I referred to the ideal conditions of a franchisee. Unfortunately, only under these conditions, success cannot be achieved. Also, you need money. Few franchisors tell their potential franchisees that the first months of operation...
24 Jun 2020 5 minute read 0 comments SirGerardThe1st
Now I want to show 10 traits that distinguish a successful franchisee. If you do not qualify in at least 8 of these traits, it would be best if you did not buy a franchise, because you will not enjoy your work and it will cause problems for the franc...
17 Jun 2020 3 minute read 0 comments SirGerardThe1st
This is a question that many franchisors ask themselves when they start to grow and their model is in high demand. There is an intuitive notion that you cannot grow indefinitely, and that all growth has a limit. But a strategist knows that there is...
13 Jun 2020 2 minute read 0 comments SirGerardThe1st
As technology is overwhelming us in every aspect of our lives, it is expected that this will also affect the franchise industry, particularly in obtaining leads that can become franchisees. This forces us, who work in the industry, to improve our bus...
10 Jun 2020 3 minute read 5 comments SirGerardThe1st
As technology is overwhelming us in every aspect of our lives, it is expected that this will also affect the franchise industry, particularly in obtaining leads that can become franchisees. This forces us, who work in the industry, to improve our bus...
