You will surely have noticed that many bot games on Telegram are having great success going viral. To date, these are apparently simple games but which are generating enormous profits for the various teams. The business model is as simple as it is ingenious and is a win-win for everyone. In this article I will explain the reasons. First thing you should know is that Telegram has integrated into it:

1) One chain (TON)
2) A wallet (in Telegram itself which you can search for in the search bar by simply writing "wallet")
3) A token (Toncoin)
4) A payment system that connects to the Play Store/Apple Store and allows you to purchase "Star" by paying in euros/dollars as if you were using a Play Store (connected to a credit card or Paypal)

The model that is having great success is that of Hamster Kombat. The genius is that the user can participate without spending any money, exponentially increasing the earnings of those who created it. The user will also receive money, without spending. The team earns, the exchanges earn. Who pays? Youtube and the market.

BUSINESS MODEL
1) Take advantage of Telegram messaging which includes over 800 million users
2) Incentivize users to use the game by promising them an airdrop of the token
3) How is the user encouraged? With points and future token promise
4) Where does the revenue for the team come from? From subscriptions and views on Youtube. Traffic is diverted from Telegram to Youtube with simple videos in the bot-game (by clicking on the videos you receive points that will be used for the future airdrop)

5) Virality. In early July, the Hamster Kombat YouTube channel surpassed 31.9 million subscribers. Users are encouraged to have other people sign up to earn additional points. The "tap to earn" is only superficial, in reality the bot also offers passive mining features by spending these points on cards/combos.
6) Exchanges will compete to list the token because they could get millions of users (not yet in the crypto world).
7) Daily Combo/Parola ciphered (with Morse code) spreads the game even more virally as influencers on social media advertise this, being encouraged by the possibility of receiving hundreds of thousands of views (users who search for Daily Combo/Parola ciphered to receive points in the game)

EARNINGS
Each video, lasting a few minutes, gets 7 to 15 million views. According to calculations, Hamster earns $11 per 1000 views. From May 24 to June 26, 2024, they obtained approximately 475 million views under the videos, earning approximately 5 million dollars. In the last 2 weeks of June they totaled 21 million views ($230,000 per day). The trend is continually growing. The team will therefore have enormous capital to develop and be listed on the largest exchanges and this will be able to bring the market cap of the token to a very high level, as well as almost completely giving away the entire supply to users.

FINAL THOUGHTS
The TON phenomenon can no longer be ignored and the business model of those who created Hamster Kombat is absolutely brilliant. Perhaps the business of the century. If you're wondering if it's worth joining today or if airdrop will be worth it...the answer is NO. There are now too many people and airdrop will be very diluted. Hamster himself will see his earnings plummet after they execute his airdrop. But what does it matter? In a few months they managed to create a business worth tens of millions of dollars, without forcing users to spend (0 risks). Virality, promises of an airdrop, views on Youtube (earnings for the team) and the exchanges' race to list the token and gain millions of users.

NOTAI AND CATIZEN
These "taps to earn" on Telegram involve not accumulating points but using these points to unlock upgrades and increase hourly "mining". A Hamster Kombat clone, which also takes advantage of the AI ​​trend, is NOTAI
Basically the basic operations are similar: login, join the Telegram group, etc. the points must be used to increase the hourly mining profit (this will be the one that will farm the airdrop token!). As mentioned, I believe that Hamster Kombat will not be a big airdrop because there are too many users now.

Certainly more interesting is Catizen which is expected to release an airdrop in July. You still have time to participate. The best strategy is to activate the "auto" mode (you have to accumulate 3900 $Fish to activate it), it allows you to increase the production of vkitty/s simply by keeping your PC or smartphone turned on to this game. These are the approximate levels to enter the subsequent leagues (to move to the Platinum league you need approximately level 40):

Very interesting was a tweet from a few days ago where it seems that Catizen wants to build a game hub that will integrate over 200 minigames on Telegram (including external ones). This could be very bullish for the future $Cati token that will be born (on their platform there is already a launchpool that will be used to farm the $Cati token but it could also be used in the future to farm other airdrops). If you want to learn more, I recommend this article: Games And Wallet Guide For Telegram: Hamster Kombat & Catizen

Don't think these are airdrops worth a few dozen dollars. These will be huge airdrops ranging from hundreds of dollars up to several tens of thousands of dollars. DO NOT underestimate $TON and Telegram. 800M users is too many. We're talking about mass adoption here. It could become the biggest thing since $BTC and $ETH. The potential is infinite. Be early, always.

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