Between Google and crypto there has always been a kind of love / hate. Initially, the advertising banners relating to cryptocurrencies were banned by advertisers. Only in 2021, Google took a step back by allowing this type of advertising. If you have ever used any of Google's monetization services you will surely have noticed that you are not "free" to publish any content. If you use Adsense and other methods of advertising campaigns, reports of infringement are not uncommon. Many accounts were banned on early infringements. Google's algorithms are very sensitive. If you get banned you can't fix the situation. Google for its service (Adsense) did not allow advertising for many other services (betting and gambling for example). This is one of the problems of the centralized world: censorship.
In general, the three factors on which cryptocurrencies are based are:
1) Scalability
2) Security
3) Decentralization
Where are we with regard to Web 3.0? We have the internet domains Unstoppable Domains (go here if you want to know more: Unstoppable Domains Will Give An Airdrop Like Ethereum Name Service?), a browser that blocks unwanted popups Brave, a service that tries to replace Youtube Odysee, a decentralized search engine Presearch, also the first social networks are being born, for example Torum and Fantasy Football Sorare.
What's missing in all of this? Surely a service like Adshares concerning monetization on Metaversi and beyond. Through Adserver it is possible to rent space for NFT gaming and Metaversi. Through Adshare anyone can create their own Adserver useful to profit from the monetization of the protocol.
Adshares works through three blockchains:
1) Ethereum
2) Binance Smart Chain
3) Polygon
This is certainly an important thing because we know that the Ethereum blockchain has scalability problems due to the high fees. BSC and Polygon make Adshares affordable for everyone.
But how does Adshares work?
1) You must register an account on one of the Adservers through Adshares (Adshares). You have to choose between publisher and advertiser. I remember that a publisher is a person or company that displays ads in their digital space. They run websites and place ads so that visitors can see advertisers' offers.
2) If you choose the 𝓹𝓾𝓫𝓵𝓲𝓼𝓱𝓮𝓻 you will have to choose the websites where the banners are shown and you can enter the code for the banners on the websites. You can also filter some banners based on content. When you create a banner (pop-up / pop-under) you will get the code that you will have to insert on your site. Everything is customizable. A bit like Google Adsense, here too you can choose the size of the banners (300x250, 728x90, etc). Using "create new ad unit" you can create a new ad unit
3) If you choose 𝓪𝓭𝓿𝓮𝓻𝓽𝓲𝓼𝓮𝓻 you will have to set targets, a budget for the various advertising campaigns (you will have to deposit the funds and set a minimum price for a 1 hour campaign), maximum CPM (Cost Per Mille: how much it costs to show advertising for every 1000 views), start / end date. The formats can be jpg, png, gif and HTML. You as funds can use ADS (there is no minimum / maximum amount) or over 30 cryptocurrencies (from $ 25 minimum to $ 1000 maximum).
Two other useful functions are:
1)【Ａｄｐａｙ】 is a calculator that activates every hour and transfers funds from the advertiser to the publisher. The publisher can withdraw these funds instantly
2)【Ａｄｓｅｌｅｃｔ】allows the management of ads. It serves to maximize revenue for publishers
You can practice thanks to a demo version: Adshares (Demo)
The Adshares token allows you to participate in governance (DAO) and also has interesting characteristics: it is deflationary. Token holders get dividends (commissions that users pay for using the network). In addition, 1% of ad revenue is burned.
One of the biggest benefits allows advertisers to purchase ad space directly from publishers by eliminating third parties. Publishers can receive payments directly from advertisers. Furthermore, there is also no censorship. For example, a possible use case could be to insert advertising campaigns in a Land of a metaverse, generating passive income. I remember that by now in metaverses you can do anything: play games, see converts or videoconferences, etc.
Therefore Adshares certainly stands out as a competitor for GoogleAds. As we saw at the beginning of the article, now every service that we have come to know in 30 years of the Internet is starting to have its counterpart in the world of cryptocurrencies.
Are you interested in ways to earn crypto bonus? Check it out here: Some Sites To Earn Crypto Bonus (Old & New)
