Bitpanda, the leading European exchange announces a new multi-year partnership with Bayern Munich, one of the most successful clubs in the world and certainly in Germany.

From this January, Bitpanda will enjoy widespread television visibility, will also be represented inside and outside the Allianz Arena (Bayern Munich stadium) and finally, will have the opportunity to collaborate with the club's players as part of a wider commitment in branding.
The exact figures are not known, but the estimate is that it is quite a few million euros.

Bombshell news which is further confirmation of the growing popularity of cryptocurrencies in Europe. Considering that Bayern Munich has over 400 million fans worldwide and competes in the Champions League, Bitpanda is sure to get a lot of exposure.

He is not the first in the crypto sector to enter football.
In 2021, Crypto.com became the main sponsor of the French Ligue 1 and the Italian Serie A (including the Italian Cup) for a total investment of more than 40 million euros.

Binance was the main sponsor of Lazio in 2021/2022, a team that plays in the Italian Serie A for a cost of 10 million, but also other European teams.

Tezos, an open source cryptocurrency sponsored Manchester United in 2022/2023 with a total investment of around 20 million euros.

So, all things considered, it is difficult to say with certainty how these partnerships translate in financial terms, but they certainly contribute to the awareness of the brands, thus attracting new investors.
The news is certainly very positive and is a good sign of the growing acceptance of cryptocurrencies in the world, with eyes focused on mass adoption.