Payments and cryptocurrency platform Crypto.com’s token (CRO) is an initiative by the company to facilitate a transaction system that connects merchants and users, with the intention of making retail payments seamless and inexpensive. Founded in June 2016 by Kris Marszalek, the platform’s ICO raised $26.7 million for its MCO token in an ICO held in Q2 2017.

Crypto.com actually has two tokens: the MCO token and the Chain (CRO) token, the latter being the token for the platform’s very own blockchain. Initially starting off by offering a wallet, a mobile app and a prepaid Visa card, Crypto.com has since moved to offering its own crypto that ties in with its products and services. Its Visa card is one of its more touted features, letting users buy prepaid visa cards with fiat currency and letting them use it at merchants that accept Visa. It includes offers such as receiving up to 5% cashback in the form of MCO tokens.

However, its CRO token is a better indicator of Crypto.com’s larger business strategy. The utility of the token comes in the form of it enabling cross-asset currency settlement, settling blockchain transaction fees, rewarding nodes for participating in the network and offering services with lower fees when used.

Crypto.com’s Chain is a native blockchain solution that the team is bringing for more seamless payment. The whitepaper reveals that the team believes that no transaction fees for merchants and strong promotional offers, among other things, will help develop their ecosystem. Offline merchant acquisition and a gradually increasing degree of decentralization are two key priorities.