XTRM PR - (23rd June, 2021) - CHICAGO, USA - A new study has been published in the 'Journal of the Association for Consumer Research' posts that increased accessibility to anthropomorphized luck, good old "lady luck" can in some instances lead consumers to be much more adventurous and almost certain to pursue higher-risk financial behavior, studies by the academics have found.
In "Lady Luck: Anthropomorphized Luck Creates Perceptions of Risk-Sharing and Drives Pursuit of Risky Alternatives," combined authors of the journal report - Katina Kulow, Thomas Kramer, and Kara Bentley - have proposed that these preferences for higher-risk options, such as lottery tickets with terrible odds or investment opportunities with a low chance of any successful returns, we're seen to be driven by 'shared risk perceptions' that might encourage and engage feelings of security and freedom of will, provided by the idea of that mysterious force "lady luck."
This behavior, the co-authors found and wrote, noted "bodes ill for consumer welfare, given that many 'financial maladaptive activities' do actually arise from these repeated behaviors."
In the four experiments performed, the co-authors conducted 'regression and spotlight analyses' on all the data from studies involving both MTurk panelists, and undergraduate students who completed online studies that involved financial risk decisions such as via a lottery or startup investments, along with various 'risk perceptions' integrated.
While the co-authors had found some increased preferences for higher-risk alternatives when the studied consumers 'anthropomorphize luck' for a particular financial decision, or decisions, when given the opportunity to take a gamble on social versus financial capital.
The participants had indicated that consumers might well perceive that they have a level of, or, more control over the outcomes and feel a certain amount or much less stress or in need of any security provided by a specific anthropomorphized entity.
The results of the studies do hold public policy implications, and maybe influence new laws - such as whether marketers should, or may be required to qualify references to anthropomorphized luck, particularly when consumers may be vulnerable to taking undue financial risks, such as in gambling establishments like casinos and online gaming. Also the growing Cryptocurrency Gaming World.
For example, the research suggests that banners, graphics on gaming displays and tables, and suggesting signage within a casino claiming coersive suggestion stions such as, 'Lady Luck is on Your Side' could actually encourage and lead gamblers to engage in very much higher-risk behaviors than such statements that signage merely suggest that "Luck is on Your Side" or "Good Luck."
Fascinatingly the study found that limiting the use of "lady luck" on lottery scratch-off tickets for instance, per experiment, could prevent devastating financial losses among lower socioeconomic status consumers, almost certainly curbing and risky desires implanted by erroneous advertising.
**The Slightly Larger Than Small Print**
My main sponsor StormGain have a great welcome package for you. See the invite link below and grab $3.00 or whatever bonus at the time to your Cloud Miner Account, in USDT. Generous bonus structure.
Join StormGain - Wallet - Free Cloud Mine - Fun way to trade and invest with many perks and tools to start your trading journey - Webapp and Mobile App - One of the most trusted Exchanges on the planet. In App Video Tutorials and statistics... Wallets. BTC, LTC, Tether, DASH and more.
*** More Useful Invite Links ***
Join Speed Satoshi via my invite link below. Use just the one login for all faucets...
Express Crypto - New Interface, Multi crypto faucet, tasks, games, chat, support - huge community - massive crypto and faucet inventory and micro wallet. One of, if not the best and longest running crypto earner - In house exchange and quick withdrawals - Build your own faucets and link - Click here to join.
Also two great long running faucets can be found at links below...
Faucet Crypto - Multi Cryptocurrency Faucet - Tasks and Daily Bonus structure chat and support. Admin is trying to give you props to earn a good amount of crypto here, just keep building your account it is worth it - Low withdrawal threshold - Click here to join.
Free Bitcoin - #1 and Old Faithful, so much happening daily at this place... Use your free BTC rolls to bet on the Euro Soccer games, JOIN the XTRM TEAM AND GRAB A SHARE OF THE XTRM TEAM BTC POT SHARE WEEKLY at One of the oldest running free Bitcoin faucets. Plenty on offer, from generous bonuses, fair games, betting, FUN Token VIP Bonuses and much more - Click here to join
Bee Coin Early Entry Mining App
Like Pi Network - Get in early and start mining BEE before it trades on exchanges. 10-million already joined - use xtrm as your code to download and use the app.
Join BEE here - BEE Cloud Mining App.