Colil.com had earlier this year a partnership and $20M investment into Imgur.
Users pay a $5 monthly subscription, which is paid out to content creators on a streaming basis depending on how much content the creator has.

Xpring has just allowed 1 billion XRP tokens to Coil.com.
We can conclude that Ripple seems to be trying to find a second use case for XRP, with this investment we can now be sure that they are not only striving for being a payments solution.