Web3 PR

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These 5 media outlets know how to carry listicles well [May 2026 list]

15 May 2026 7 minute read 0 comments Mike Ermolaev

In crypto, listicles spent a while carrying a lot of bad internet habits on their back. That was the format readers got tired of: thin roundups, over-optimized reviews, and pages clearly built to rank first and be useful later, if at all. When Google...

Domain Authority: Easy to quote, easy to get wrong

12 May 2026 9 minute read 0 comments Mike Ermolaev

Domain Authority (or DA for short) is one of those numbers people still grab almost by reflex. You open a spreadsheet, scan the media list, spot a DA column, and within seconds you already feel like you know which sites look strong and which ones don...

Not every Web3 brand needs PR, and here’s why

24 Apr 2026 5 minute read 0 comments Mike Ermolaev

Blindly moving forward with coverage can be ineffective and just drain your budget. Media activity only works when there’s something real to amplify: a product people can try, a story journalists can repeat, and a team that knows what outcome it wa...

PR as the driving force behind crypto adoption: Why some products break out while others stay niche

24 Jan 2026 6 minute read 1 comment Mike Ermolaev

Strong technology does not guarantee adoption. In fact, many technically superior products never leave their niche, while simpler or less innovative solutions reach mass audiences. The difference rarely lies in engineering alone. More often, it lie...

Why most media partnerships in Web3 fail to build trust

24 Jan 2026 4 minute read 0 comments Mike Ermolaev

“Media partnership” is one of the most overused and misunderstood terms in Web3 PR. Teams say they’re building partnerships, but in reality they’re buying placements. The word sounds long-term, but the practice almost never is. Based on our conv...

How to shape stories that win crypto journalists and communities

26 Sep 2025 6 minute read 0 comments Mike Ermolaev

How do you get journalists to notice your crypto project in a sea of look-alike pitches? In Web3 PR, standout stories connect products with broader market trends, investor expectations, and the bigger narratives shaping the industry’s future. To...

Data-driven PR in action: How to get more from every dollar spent on press coverage using syndication

25 Jun 2025 5 minute read 0 comments Mike Ermolaev

Media mentions don’t end where the article lands – they multiply. A single story can echo across dozens of aggregators, communities, and media platforms, thanks to a syndication-focused approach to PR. Syndication is what drives republications –...