21 Articles 0 Followers
15 May 2026 7 minute read 0 comments Mike Ermolaev
In crypto, listicles spent a while carrying a lot of bad internet habits on their back. That was the format readers got tired of: thin roundups, over-optimized reviews, and pages clearly built to rank first and be useful later, if at all. When Google...
![These 5 media outlets know how to carry listicles well [May 2026 list]](https://cdn.publish0x.com/prod/fs/cachedimages/1830583310-f1367e103ba741a12673b709082d0600e66681dfc14b0be71a796b58d0fa8d54.jpg)
7 May 2026 5 minute read 0 comments Mike Ermolaev
In this edition of Web3 communication talks, I spoke with Trust Wallet’s Dami Odufuwa about how messaging functions inside a crypto company as the industry becomes more product-led, more global, and more exposed to public scrutiny. Before jo...
24 Apr 2026 5 minute read 0 comments Mike Ermolaev
Blindly moving forward with coverage can be ineffective and just drain your budget. Media activity only works when there’s something real to amplify: a product people can try, a story journalists can repeat, and a team that knows what outcome it wa...
27 Mar 2026 4 minute read 0 comments Mike Ermolaev
The value of OMI becomes clearer in real campaign situations, when decisions have to be made under certain constraints or in high-stakes situations among other cases. That usually happens in fairly ordinary moments: when a founder asks what kind of...
27 Mar 2026 9 minute read 0 comments Mike Ermolaev
Anyone who has worked with media outlets knows how fragmented analysis can feel. Traffic is checked in one tool, domain authority in another, past experience lives in internal notes and some data can barely be accessed at scale. Over time, instinct f...
25 Mar 2026 8 minute read 0 comments Mike Ermolaev
Why the market needed Outset Media Index — and who it’s built for Q: Mike, as someone who shaped the idea of the index, when did you first realize the market needed something like OMI? Mike Ermolaev: It goes back to my first months in crypto PR. I en...
25 Mar 2026 6 minute read 0 comments Mike Ermolaev
Media outreach may look deceptively simple. An editorial team has a public email, you send a message, get a response, and add another outlet to your network. In practice, this assumption breaks almost immediately. Based on a conversation wit...
25 Mar 2026 3 minute read 0 comments Mike Ermolaev
January and February set the tone for the year at Outset PR. In the first two months of 2026, our team received a major industry award, published bylines in leading outlets, joined a new podcast conversation, and launched new editorial formats on t...
4 Mar 2026 4 minute read 0 comments Mike Ermolaev
In this edition of our Web3 communication talks, I spoke with Jamie Elkaleh, CMO of Bitget Wallet. He told me what good marketing means for a global crypto wallet as this product category increasingly evolves from pure trading into broader financia...
25 Feb 2026 5 minute read 1 comment Mike Ermolaev
In the first edition of our Web3 communication talks, I sat down with Dr. Nisheta Sachdev, marketing lead at Ryder and growth adviser. After moving from PR agency leadership to brand-side responsibility, she explains why trust, not virality, will def...
