21 Articles 0 Followers
24 Jan 2026 6 minute read 1 comment Mike Ermolaev
Strong technology does not guarantee adoption. In fact, many technically superior products never leave their niche, while simpler or less innovative solutions reach mass audiences. The difference rarely lies in engineering alone. More often, it lie...
24 Jan 2026 4 minute read 0 comments Mike Ermolaev
“Media partnership” is one of the most overused and misunderstood terms in Web3 PR. Teams say they’re building partnerships, but in reality they’re buying placements. The word sounds long-term, but the practice almost never is. Based on our conv...
5 Dec 2025 11 minute read 0 comments Mike Ermolaev
AI is quickly becoming part of the everyday information routine. The shift is already visible: organic traffic is flattening, SEO volatility keeps growing, and users are no longer relying on a single discovery channel. Instead, they’re increasingly...
28 Oct 2025 4 minute read 0 comments Mike Ermolaev
In crypto PR, getting covered is just the beginning. True visibility is about understanding how that coverage travels – and what kind of business ripple it actually creates. That's why syndication tracking has become the quiet hero of data-driven P...
12 Sep 2025 11 minute read 1 comment Mike Ermolaev
Crypto PR isn’t your standard promotion playbook. A press release disseminated through a wire service no longer moves the needle. What drives results today are holistic strategies that factor in market context, timing, and media dynamics. More and mo...
8 Aug 2025 7 minute read 0 comments Mike Ermolaev
As a PR pro, Mike understood the value of media from day one. But it wasn’t until he stepped into the spotlight himself that he realized something deeper: in every industry, a strong personal brand is one of your most valuable assets. Mike saw firsth...
25 Jun 2025 5 minute read 0 comments Mike Ermolaev
Media mentions don’t end where the article lands – they multiply. A single story can echo across dozens of aggregators, communities, and media platforms, thanks to a syndication-focused approach to PR. Syndication is what drives republications –...
3 Jun 2025 6 minute read 0 comments Mike Ermolaev
In crypto PR, the timing of publication shapes how far the message travels across the mediascape. Even the strongest company news or brand story can become a whisper in the void if poorly timed. To unpack how timing really works, and how to use it in...
28 Jan 2025 7 minute read 0 comments Mike Ermolaev
At Outset PR, we believe that understanding the people behind the scenes is key to appreciating how we deliver our services. As we enter 2025, we're excited to kick off a series of team interviews, giving you the chance to learn more about our agency...
16 Dec 2024 8 minute read 0 comments Mike Ermolaev
PR is often considered unnecessary for startups in the mobile gaming industry. As thematic media outlets tend to show little to no interest in mobile games, developers typically focus on traffic acquisition or invest in digital advertising. But how c...
