Zee Media- Indian television industry Giant turns to Blockchain for Ad Tracking.
Blockchain

Zee Media- Indian television industry Giant turns to Blockchain for Ad Tracking.

By noBeans | noBeans - Crypto | 10 Jun 2020


Recently I posted about how Reliance, India's most profitable company was trying to take advantage of Blockchain and also had $1.2 billion in investment from a famous investment company known for funding blockchain initiatives. 

Now it is Zee Entertainment-a front runner in India's television industry trying to take advantage of blockchain. AdsDax (a media advertising platform that claims to use blockchain to reinvent advertising industry) has teamed up with Zee Entertainiment.

AdsDax published on its blog- "1372 Cryptocurrency Transactions Per Second; Sets Industry Record".

AdsDax has also talked about how they intend to track ads with their DLT  (distributed ledger technology) platform and to reward ads, viewers with cryptocurrency. Once this feature is active ad viewers will be able to earn HBAR tokens. Below you can see the widget for HBAR token.

After Brave Browser huge success it will be really interesting to see how more companies will use blockchain in advertising sector.

 

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noBeans

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noBeans - Crypto
noBeans - Crypto

Just spreading information about cryptocurrencies.

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