Brave Offers Update on Decentralized Ad Platform Themis Protocol

Brave Offers Update on Decentralized Ad Platform Themis Protocol

By Abhimanyu Krishnan | News | 19 Aug 2020


Brave revealed more details of its decentralized ad platform Themis protocol on August 18, via a detailed blog post that covered the mechanism of the protocol and its tokenomics.

  • Themis protocol uses sidechains and smart contracts to eliminated centralized ad models
  • Protocol was designed to to improve upon the BAT based ad ecosystem
  • Originally announced in June 2020, Themis has been described as having the capability of addressing “the auditability and non-repudiation issues” of current ad systems 
  • Additionally, it provides advertisers with information about viewers’ behaviour without compromising on the latter’s privacy
  • Brave has worked on new features this year, including a video conferencing solution and a rumoured “YouTube killer”

Abhimanyu Krishnan
Abhimanyu Krishnan

Technophile, cryptocurrency enthusiast and journalist.


News
News

Official Publish0x Crypto News Channel

Send a $0.01 microtip in crypto to the author, and earn yourself as you read!

20% to author / 80% to me.
We pay the tips from our rewards pool.