Basic Attention Token: Are You Paying Attention?
Basic Attention Token: Are You Paying Attention?

By M87 | Blockchain_Space | 12 Jan 2020


When it comes to the internet and social media, it's all about the attention economy. While many blockchains built their own social media platforms to gain the attention of users on the internet, Brave built a browser. That might be something that made you scratch your head but it eventually makes sense.

The Brave browser uses the Basic Attention Token (BAT) and is looking to gain the attention of users from its competitors. The list of competitors mentioned in the whitepaper are:

  • Reddit Gold
  • Steem
  • Blendle
  • Google

Why a Browser?

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Source: ItsFoss

 

What is the first thing you open to visit a website? A web browser. Everyone that uses the internet uses a web browser. It may be a challenge to get people to switch browsers but adding the incentive of rewards with the Basic Attention Token (BAT) helped gain a userbase of nearly 9 Million active monthly users

Because of a few supercomputers and too many ad tech intermediaries, publishers on the web are losing revenue and since users are able to receive rewards from the Brave browser, Publishers have a way to increase their revenue by having users of the Brave browser send tips in BAT.

Additionally, platforms that collect data and sell it (i.e. Facebook) make the Brave browser privacy features appealing as online privacy is a big issue globally.

There are a few ways to get rewarded in BAT when it comes to the Brave browser.

Ad Rewards

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Source: Brave

 

Ad rewards have been a game-changer for not only a web browser but also for blockchain technology. With any other web browser, you don't earn anything from the company that developed the browser. You can do what you normally do on a web browser and visit sites all day, view ads and still not earn anything.

Most websites you visit will have ads and the Brave browser will stop those ads using its built-in ad-blocking. In turn, the browser will promote its own ads to the user and Brave shares the ad revenue generated back to the user. 70% of ad revenue is shared with the users and 30% goes to Brave.

Now users can browse the web like they normally do and get rewarded for it.

Brave Publishers

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Source: Brave

 

If you run a website or on the list of social media platforms the browser supports, you'll be able to sign up as a publisher to earn tips on your content.

Supported Platforms:

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Source: Brave Rewards

 

Even if you're not a verified publisher, a user can tip you on one of the platforms shown above but you won't be able to claim it until you become a verified publisher.

Your viewers who use the Brave Browser may have contributed money to you while surfing the web through Brave Rewards. Simply sign up as a verified content creator on Brave Rewards to start collecting your contributions.

 

-Brave Rewards

With over 300,000 verified publishers and growing, Check to see if you earned some tips if you haven't signed up.

You can sign up as a Brave publisher at https://publishers.basicattentiontoken.org.

Alternative Platforms

Since BAT is not limited to just the Brave browser, there are other platforms where you can earn more.

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Source: Coinbase

 

Coinbase lets users earn BAT by going through lessons and learning about BAT. They even give $8 worth of BAT just for signing up.

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Publish0x is a crypto powered blogging platform where users can earn BAT and other tokens. There are 2 ways to earn BAT on this platform:

  • You can create content and blog on Publish0x where users can give you a tip.
  • If you are not a content creator then you can just view the content and earn from just tipping other's content.

The Basic Attention Token seems to be doing what it was designed for. Gaining a lot of attention and rewarding users that are apart of the ecosystem. Will BAT continue the growth that its been having? With no other blockchain project that is set up like BAT is, chances are the growth will continue.

Are you paying attention yet?

 

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M87
M87

Working towards digital sustainability.


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