The crypto market is here to stay, and it's not a bubble or something that we can neglect anymore. It is a serious and multibillion-dollar industry! So, it's important to have tools to ease the lives of users who are part of the ecosystem.
One of these tools that are very important in crypto is NOWPayments, a platform that turns the lives of people in crypto more pleasurable. I have been using ChangeNow for years, and it was there where I first learned about Now Payments.
NOWPayments was born in late 2019, when people were facing struggles due to COVID and needed a way to get involved in crypto. After all, with people confined, gateway payments saw a lot of demand as people were working online and receiving payments through many forms.
ChangeNOW, another great product that I use! Those are my recent activity on the App.
As I said above, NOWPayments is a "solution" brought to life by the ChangeNOW crew, which at the time saw an opportunity to extend their expertise into a new field: payments. In their vision, the team from ChangeNOW didn't just have the idea to launch a payment gateway service but also to integrate cryptocurrencies that they already had on their ChangeNow exchange at the time.
Imagine that! A crypto payment gateway service that is easy to understand and integrate (with a large basket of coins), has no complicated interface, and is positioned to be a "killer" in its field. After all, the crypto industry needs tools to make it more accessible to everyone. While the crypto industry is big, it also lags in quality and trustworthy payment infrastructures in the market.
So, Now Payments closed that gap.
Besides all this, NOWPayments is a great addition to the industry as it provides an environment that is favorable to users, with lower fees compared to the competition, easy integration on websites, and support for a large number of (crypto) currencies. The platform is also non-custodial, allowing users and businesses to have control over their funds and avoid headaches caused by third parties.
As a payment gateway service, NOWPayments serves a big purpose: connecting users and businesses in the crypto industry. This union allows both sides to have full access to the space and use their crypto for real-world payments for utilities and other needs. For example, businesses can integrate Now Payments into their platforms, allowing users to purchase products and make instant payments using the crypto of their choice.
Here's an infographic how crypto payments work using NOWPayments
So, why can or must businesses bet on NOWPayments?
First, NOWPayments has lower fees than the competition, which grants businesses higher profits. The platform has considerably low fees when compared to traditional payment processors, allowing firms to keep more of their earned revenue. Which business doesn't want a good profit? None. So, this is a strong reason for businesses to adopt NOWPayments.
The second reason that can attract more businesses to adopt Now Payments is the ease of integrating the gateway service, allowing e-commerce platforms to bet on it and provide their user base with a larger and more diversified payment system. Businesses like Shopify or even WooCommerce can integrate Now Payments with ease.
NOWPayments supports a wide range of cryptos, giving firms greater flexibility and ensuring customers can pay with their chosen coin. Here, customers can use their decentralized assets to pay without the verification hassles of traditional payment gateways.
Next, businesses using NOWPayments benefit from fast and secure crypto payments that reduce settlement times compared to traditional systems. Finally, businesses using the platform are free of "headaches," as they can go global, allowing customers to pay in crypto without currency conversions or exchange rate issues. It’s straightforward and borderless, with no KYC unless required by law or at certain threshold limits.
Easy integration, wide range of cryptocurrencies available, trusted platform among others advantages of using NOWPayments
Today, NOWPayments has grown a lot (compared to when I first used it) and has added more features to the service, which can be seen on the platform. These include mass payouts, no-service-fee mass transactions, and integration with more e-commerce platforms. The platform is also very popular among users and businesses as it has closed a major gap in payments worldwide, allowing people to pay for their chosen products using their preferred crypto.
I always tell my readers to gather the necessary information before getting involved with a business, tool, or feature to become familiar with it, and this case is no different. However, I have used NOWPayments and can ensure that it always worked fine for me. That said, human errors and other types of mistakes can happen, but they can be addressed on the platform, and the team is ready to help resolve them 24/7.
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