It's incredible how fast the traditional financial sector is surrendering to Bitcoin and slowly the world embracing the most popular, powerful and most valuable decentralized asset in the planet. In the past, that was a mirage and no one, I repeat, no one should imagined that.

Banks are in definition the direct competitors of Bitcoin as people don't need banks to use Bitcoin, but banks need to custody that Bitcoin from their customers to continue earn those fat fees from the service, and somehow this players are entering the market with a purpose to not get left behind by their customers.

Giving access to a conventional payments platform where customers can have access to Bitcoin to choose between other means of payments it's a innovation in the right direction.

Banca Sella, the second most older bank in Italy is offering to their base of clients - a platform where they can have direct access to Bitcoin. Customers of the bank can interact with their various instruments and choose to interact with Bitcoin.

This is a step forward adoption as people just for seeing the option into the Banca Sella will be curious to use Bitcoin and learn what advantages comes from. I believe that the bank will just in initial phase offer customers to hold with them their Bitcoin and from there innovate in the field.

You see, banks can offer the service to customers but they still very skeptical with their approach and knows that clients are using Bitcoin and to not be left behind their prefer to join in and convince them to custody with them.

Of course, that always comes with a catch but yhe world can for now be happy to learn that one of the oldest banks in Italy, also in the world, is allowing customers to use interact with Bitcoin on their platform as added feature. Remember:

CONTENT IS KING!