Popular browsers now know almost everything you do, the pages you track, the time you read the web, what you look at, your searches, the tabs you open while shopping, and so on. … The information that the browser collects about you is uncountable. Do you want to stop this, but at the same time still have a pleasant web surfing experience, an ad-free and fast experience? Moreover, instead of being forced to view unwanted content, you are allowed to decide which personal data will be shared, and also have the ability to give tokens to publishers if you like the content of them, motivating them to continue creating more compelling content.

That's the idea that created the Basic Attention Token (BAT), the Brave browser token, an open source, fast, privacy-focused browser and a reward system for users, create rewards for publishers based on user attention. BAT wants to become a token of a decentralized and transparent electronic advertising exchange system based on blockchain platform.

With the BAT Token platform, you don't need to worry about your personal data being stored or sold to third parties. No one can find and track you unintentionally, and you can switch privacy preferences for each web in the browser. The Brave web browser does all of this while ensuring you have a safe, fast and private browsing experience.

On the publisher side, they are also facing many challenges. In order to optimize visits, the quality of the content had to be reduced, investigative journalism and international news were cut significantly. This happens when marketing costs are increasing while publishers' profits are falling. System