The gateway crypto platform combining CeFi and DeFi solutions into one diversified experience became an official sponsor of the reigning champions of the European League of Football.
New collaboration comes as a powerful show of force on the part of Choise.com in its pursuit to introduce crypto to new audience segments and highlight a massive role of sports as a driving force of crypto adoption. Viewed from this perspective, the Vienna Vikings are the company’s perfect match, since they are currently leading the ELF, an American football tournament stretching out to the entire Europe and grabbing the attention of millions of fans worldwide.
The Choise.com crypto banking platform is a one-stop shop serving both CeFi and DeFi adherents. It now has a persuasive client base of over 1 million people in 170+ countries and boasts a transaction turnover surpassing $1 billion. With Choise.com, users can taste the multitude of experiences like buying and swapping cryptocurrencies, earning extra income with Web3 staking, interest accounts and dual-currency investments, as well as making profits from NFTs.
The sponsorship deal will see Choise.com incorporate their branding elements into the Vikings’ team attire, social media promos, and home stadium signage. The crypto firm also reported its plans to release a bespoke collection of Crypterium VISA cards devoted to the Viennese club and its team members. The Vikings’ supporters will be able to choose their favorite design, order the card either in physical or in virtual form, top it up using their Choise.com wallet, and enjoy hassle-free crypto purchases wherever VISA is accepted as a payment method.
Fabio Tartarotti, the Vikings safety playing at No. 36, admitted that he was much at ease with cryptocurrencies. He also emphasized the role of his team’s alliance with Choise.com in making crypto understandable to everyday people:
“I am a professional Football player with the Vikings but have studied economics at college. I feel super comfortable with cryptocurrencies and enjoy that we are the sport ambassadors for the modern crypto space.
We see how the technology and innovation behind cryptocurrencies can drive the sport industry forward. Many fans across different sports are now exploring digital assets which gave the unprecedented touch points with their favorite teams. To make this easier for people, it's essential for sports brands like the Vienna Vikings to team up with good crypto products offering safe, intuitive, and seamless experience for beginners. In that regard, Choise.com works great and has a huge potential to become ubiquitous in the everyday lives of our fans worldwide,” he said.
Robin Lumsden, the Vienna Vikings majority owner and business attorney, expressed his excitement by the mission and promises of joint initiative:
“We are thrilled to have Choise.com on board as it was our aim to launch the season with a modern and cool crypto brand. Participating in the world of crypto is an adventurous journey that I'm willing to face, especially as I have focused on cryptocurrencies during my MBA at Stanford. I'm sure that cryptocurrencies are here to stay, and the Vikings are honored to bring them closer to a multi-million audience of American football lovers,” he shared.
Lumsden proceeded with drawing a parallel between the two flourishing domains:
“American football, especially in Europe, is the fastest growing and most exciting sports, I guess the same is true for crypto being the fastest growing asset class on the globe and again in Europe. Cryptocurrencies operate in a decentralized but organized network which from my perspective as former quarterback and now team owner is fairly the same in our great sport of American football: we are organized and operate under a quite intellectually regime and game plan but may only be successful if we provide each individual player the freedom to optimize and amend our schemes. Again, our players have to decide in split seconds which corresponds to the speed of financial transactions that Choise.com provides for,” he explained.
The Vienna Vikings are the winners of five Eurobowl titles and have an impressive track record of fifteen Austrian Bowl victories. The franchise is also instrumental in producing fresh talents who now demonstrate the power of its youth development program in the National Football League.
In 2022, the Vikings had an extremely successful performance, claiming the ELF title in their very first year in the league. The team has demonstrated a clear desire to preserve their dominance over American football in Europe since its inaugural matchup in the 2023 ELF season. The game was opened with an honorary coin toss done by the Choise.com CEO Vladimir Gorbunov and his son in front of a crowd of 3,500 and the players wearing new helmets with the Choise.com logo on the back side.
As of right now, the defending champions go undefeated and stand in first place in the Eastern Conference table with total points of 184:71. The Vikings won landslide victories over their opponents from Leipzig, Berlin, and Prague, while also triumphing over their adversaries from Fehervar in the last game on July 2. To cement their leadership, the team will have to beat the remaining rivals from Innsbruck and Wroclaw in the next two games.
