By Michaelson Williams, TSX, author of YOU ARE ILLUMINATI, Trainwashing: The Secrets of Positive Brain Washing, True Success Naturally, The Legacy Wife, and more…
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I don’t know how everyone else is doing in their journey to earn crypto on the Publish0x platform, but my crypto earnings have been abysmal at best. My crypto earnings for publishing my well-researched and deeper-thinking articles definitely haven’t been anything to write home about—it’s actually laughable. If I were relying on my crypto as income from posting on this platform, I would have been living under a bridge a long time ago… lol.
However, there is always more than one way to look at every situation, and when I started on Publish0x back in 2020, I learned that earning crypto wasn’t really the primary goal. I quickly learned that my articles could be used to build my brands—some of which you’ll see in this article. That’s when I realized that my articles and the Publish0x platform were worth their weight in platinum, gold, and silver combined.
I’m sure some—if not most—of you have used your own version of brand building by placing ads and backlinks into the articles you write. Some of you are likely running ads for other brands and making affiliate income. That works well too! But it doesn’t work completely for me.
I do things a bit differently as the Editor-in-Chief of a magazine geared toward “For the True Success Seeker,” the magazine’s tagline. MMAP Magazine is its name, and we focus on writing and creating “evergreen” content, which is kind of my claim to fame. Creating content that stands the test of time isn’t easy, because there’s an element of trying to predict the future—which is mostly impossible. However, if you pay close attention to the past and the present, the future almost writes itself.
This isn’t just a novel idea that I implement for the magazine, but instead how I look at building all my brands, not just MMAP Magazine.

When I began writing this article, I promised myself that I wouldn’t make it too long because of its potential high level of importance to the reader—you. I knew the message had to be short, to the point, and easy for anyone to understand its premise. What I hope to gain here is getting others to think like I think about brand building so that you too can earn from your brand(s) like I do.
You don’t have to completely focus on the creation of “evergreen” content like me, but you may want to write in a manner that isn’t so focused on today that it can’t pay you tomorrow.
Okay, some of you reading this may be saying to yourself, “What is this guy talking about?” Stay with me… lol.
If you author something—maybe once a month—that reaches out further than a few days, then you’ve produced content that can be redistributed for a few more weeks, months or like in my case years. Here’s the best part: if that article has other brand-building content embedded, the more you share it, the more eyes—secondary eyes, which are most important—will be on your brand.
Today, it’s extremely simple to build all kinds of products with your unique branding, from T-shirts to phone apps. But don’t be lazy about what you produce, because you should always be thinking about the long haul. Make sure that if you’re building a product you want other people to be enthusiastic about, it should be something you’re proud of—something you can call a legacy product.
I’ve built a bunch of brands, which are promoted in many different places, online and off. My brands are my legacy; thus, I make sure they’re something to write home about. Build something sweet and share it with the world. Again, it’s not that difficult. I would argue that it’s easy—something anyone can do.
For example: the ManUp Trade Kings mobile app that acts as a resource and help center for men who need support from the brotherhood of men.
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I’ve built brands for so long that I have some to spare, which I sometimes contract out through license agreements. Post a message in the comments if you think you’d be interested in learning about brand ownership licensing and how it can increase your income mostly on autopilot. You will be thoroughly vetted, so be sure about your queries. I digress…
Okay, let’s wrap this thing up with these final points.
When you post your articles to multiple websites, including social media feeds, fresh eyes will be viewing your brands. So many people write articles for one-time use, but this is a huge mistake. You’ll do far better creating article content that focuses on both a specific and less specific group—people who understand crypto (due to already being on Publish0x), and people who know nothing about crypto, who are the people you’re trying to get to look at your brands.
If you want to know more about how this works, read my Publish0x article:
“Top 7 Brand-Building Websites That Pay You Now – and Into the Future”
https://www.publish0x.com/the-michaelsoneffect/top-7-brand-building-websites-that-pay-you-now-and-into-the-xnjqnzo
Daily redistribution of your articles can change how your income looks outside of the crypto you earn here on Publish0x. Like the “Top 7” article suggests, you should be reusing content to post on other crypto-earn platforms too. This is an added bonus to building your other brands.
One of my favorite crypto-earning platforms, other than Publish0x—and one that has paid substantially more than my Publish0x account—is Tangle.com. I write a great deal of content about this platform due to its ease of use and quick earning potential. MMAP Magazine is hopefully doing a featured article on the founder, Price Givens, in one of our upcoming issues, which at some point will also be published on this platform, so stay tuned for that announcement.
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In closing, I hope that this article and the ideas within have sparked a bit of out-of-the-box thinking for some of you. If we can’t help others, what’s the whole point of the thing?
Oh, and a quick side note: I strongly suggest that those of you who are using ChatGPT to write your articles stop as soon as possible. Your voice will be lost, and your words will become meaningless. I’ve spent years developing my style of writing—like an old friend you sit in the backyard with while smoking a cigar—to have AI take it away.
I believe that unique writers will become a high commodity in the future because everyone else will sound like AI bots. Whether you know it or not, believe it or not, AI is changing the way people convey information online. AI has an almost sinister way of policing language, and if asked about it, it will only tell you half-truths. So again, make sure that your voice is yours and that you don’t fall into the lazy ways of writing by overusing AI.
We’ll chat again soon, and I hope to see you in the comments.
If you enjoyed this content, please give it a thumbs up so others can discover it too. Your support helps these ideas reach people who may need them.
As always, I appreciate you being here and being part of the journey.
Written by Michaelson Williams
Creator of The MichaelsonEffect | Founder of MMAP Magazine
Looking for personalized support to break through the mental fog? The MichaelsonEffect is a different path forward.
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