Ethereum is taking off with the most exciting and thriving inner economy of DeFi tools and ecosystems, but there is one thing Bitcoin has that Ethereum does not... If you go to Youtube or Facebook you find a plethora of content about Bitcoin, the "digital gold" that just might revolutionize the global economic system. In fact, the whole digital gold meme was a brilliant method for conveying a complex vision to everyday people. Bitcoin has "normies" and if Ethereum is to succeed, it needs some of its own.
Bitcoin has a decent amount of talented techies, but those techies are not what made Bitcoin famous. People like Roger Ver and the army of youtubers that really don't know that much about the tech are the real force moving Bitcoin. The world of economics is full of wealthy old fuddy-duddies that don't care much for cool technology, but a new type of "gold" could sound interesting to them.
Ethereum never helped its situation by calling itself the "world computer" being that many normal folk just have no idea why we would ever want such a thing. The term "decentralized finance" also tends to fail in delivering the message. However, that is not to say that the message, if put in the right way, is not attractive. Rich or poor, we all want our liberty, privacy and security protected. The trick is helping people understand how Ethereum does that for them.
Its not about maximalism or anti-maximalism. Bitcoin is partially as successful as it is because many content producers and book authors focus only on Bitcoin. Ethereum needs a similar event to occur, no longer thrown into a bundle of "altcoins" to speculate on, but zoomed in on and exclusively discussed. Its not about being tribal, its about giving Ethereum its due amount of attention, and showing the world why Ethereum is such a special movement.
I think about McDonald's burgers. Boy, those burgers taste shitty! Any mom & pop shop does a better job. So, then why are the McDonald's execs so damn rich and the much better burger shop down the street still scraping by? Simple, reputation, its a shitty burger, but its a well known shitty burger.
Bitcoin has an army of normies spreading the word about it each and every day. For Ethereum to achieve its destiny, it just might need to acquire its own army of normies.
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