Why does the Basic Attention Token give me passion?
You’re sort of a blind servant of the advertising tracking system. You don’t really know what your content is, you don’t understand what you’re serving and you don’t really know what your customer’s goals are. It's extremely important to understand that in order to be consumer smart, you need to understand what you’re serving. This means you need to understand your customer's goals and consumption patterns and formulae and value structures. This is the reason why this isn’t just another network, it's a very smart and differentiated network that is designed to serve this particular type of economy. What you want to work on is content that actually does something for people? You want to give them something to pay attention to.
The nature of the human race is to see everything and the advertisements as an important part of our own experience. And you can always think of some new track on YouTube, or over in Twitter. This is why you have BAT.
What the blockchain is doing is creating incentives for not-for-profit and for-profit organizations to come together and work together, but we all agree that there should be more than enough money for everyone. There needs to be more money for the technology, more money for us as the users and the developers.
The person who sees your advertisement will get the experience for free. In a world where advertising makes up one-third of all Internet revenue, you'd think this would be a prime example of how we need to solve the problem, but it's not. We haven't really changed the path of economic incentives so that everyone in society, except the rich, can have as much incentive to use the Internet, as they can have in real life. But maybe BAT can pave the way to changing that.