13 Articles 1 Followers
15 May 2026 7 minute read 0 comments Mike Ermolaev
In crypto, listicles spent a while carrying a lot of bad internet habits on their back. That was the format readers got tired of: thin roundups, over-optimized reviews, and pages clearly built to rank first and be useful later, if at all. When Google...
![These 5 media outlets know how to carry listicles well [May 2026 list]](https://cdn.publish0x.com/prod/fs/cachedimages/1830583310-f1367e103ba741a12673b709082d0600e66681dfc14b0be71a796b58d0fa8d54.jpg)
12 May 2026 9 minute read 0 comments Mike Ermolaev
Domain Authority (or DA for short) is one of those numbers people still grab almost by reflex. You open a spreadsheet, scan the media list, spot a DA column, and within seconds you already feel like you know which sites look strong and which ones don...
11 May 2026 11 minute read 0 comments Mike Ermolaev
Key takeaways US crypto media outlets see only a 0.2% traffic bump during conference months. At the same time, Asian crypto publishers see a 4.5% traffic spike, but nearly all of it comes from 27 Southeast Asian sites in October 2025 (when Bitcoin...
8 May 2026 8 minute read 0 comments Mike Ermolaev
Key takeaways News publishers face a referral-traffic collapse, with Google Search to news down 46%, Facebook down 67%, and X down 50% since 2023, alongside subscription-growth plateaus across all but the top 5 outlets. Prediction markets are th...
23 Apr 2026 6 minute read 0 comments Mike Ermolaev
Sometimes a piece of content appears on one outlet, gets its moment, and then quietly disappears into the stream. Other times, it keeps showing up here and there afterward, and you realize it ended up reaching a lot further than the first run made it...
![10 strongest syndication profiles in crypto media from OMI data [April 2026 list]](https://cdn.publish0x.com/prod/fs/cachedimages/1830583310-823327022f2882ea7c1456ba11d6c850537840521113a7e714e5492826f06d43.jpg)
14 Apr 2026 3 minute read 0 comments Mike Ermolaev
Outset Media Index introduces a standardized system for media analysis built around independent scoring, normalized rankings and structured outlet profiling. It already works as a hands-on analytical tool, but new features in the pipeline will make t...
10 Apr 2026 11 minute read 0 comments Mike Ermolaev
For years, many observers have assumed that news coverage plays a major role in shaping crypto market movements. The logic seems straightforward: attention drives activity. But when we began examining the data more closely, the relationship turned ou...
27 Mar 2026 6 minute read 0 comments Mike Ermolaev
We began our new Outset Data Pulse analysis expecting 12 years of headline data to confirm a familiar belief in crypto: that news moves markets, and that faster headlines give you an edge. But what the findings showed instead was more unsettling: mos...
27 Mar 2026 4 minute read 0 comments Mike Ermolaev
The value of OMI becomes clearer in real campaign situations, when decisions have to be made under certain constraints or in high-stakes situations among other cases. That usually happens in fairly ordinary moments: when a founder asks what kind of...
27 Mar 2026 9 minute read 0 comments Mike Ermolaev
Anyone who has worked with media outlets knows how fragmented analysis can feel. Traffic is checked in one tool, domain authority in another, past experience lives in internal notes and some data can barely be accessed at scale. Over time, instinct f...
