14 Articles 1 Followers
27 Mar 2026 9 minute read 0 comments Mike Ermolaev
Anyone who has worked with media outlets knows how fragmented analysis can feel. Traffic is checked in one tool, domain authority in another, past experience lives in internal notes and some data can barely be accessed at scale. Over time, instinct f...
25 Mar 2026 8 minute read 0 comments Mike Ermolaev
Why the market needed Outset Media Index — and who it’s built for Q: Mike, as someone who shaped the idea of the index, when did you first realize the market needed something like OMI? Mike Ermolaev: It goes back to my first months in crypto PR. I en...
25 Mar 2026 10 minute read 0 comments Mike Ermolaev
The idea that news moves markets is so deeply embedded in how people think about investing that questioning it feels contrarian. Every trading desk has Bloomberg on a screen. Every algorithmic fund pays for high-speed news feeds. Every retail investo...
16 Mar 2026 3 minute read 0 comments Mike Ermolaev
On March 12, Outset Media Index (or OMI) launched as a media benchmarking platform for advertisers, PR and communications teams, publishers and analysts who regularly need to review media outlets before placing campaigns, building media partnerships...
