Outset Media Index (OMI)

13 Articles 1 Followers


Mike Ermolaev and Sofia Belotskaia on the making of Outset Media Index

25 Mar 2026 8 minute read 0 comments Mike Ermolaev

Why the market needed Outset Media Index — and who it’s built for Q: Mike, as someone who shaped the idea of the index, when did you first realize the market needed something like OMI? Mike Ermolaev: It goes back to my first months in crypto PR. I en...

12 years of data from 64,000 news headlines exposed the biggest lie in crypto trading

25 Mar 2026 10 minute read 0 comments Mike Ermolaev

The idea that news moves markets is so deeply embedded in how people think about investing that questioning it feels contrarian. Every trading desk has Bloomberg on a screen. Every algorithmic fund pays for high-speed news feeds. Every retail investo...

Changing Advertising and Audience Trends Push Media Professionals Toward Data Platforms Like Outset Media Index

16 Mar 2026 3 minute read 0 comments Mike Ermolaev

On March 12, Outset Media Index (or OMI) launched as a media benchmarking platform for advertisers, PR and communications teams, publishers and analysts who regularly need to review media outlets before placing campaigns, building media partnerships...