Marketing

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Unknown unknowns

9 Jun 2020 3 minute read 0 comments jer979!!

tl;dr: Political and government leadership and the Rumsfeldian model for thinking about what you do-and do not-know. Not too many of my friends have their own Wikipedia page, but Tevi Troy is one of them. Tevi is a intellectual of the first degree an...

When Sun Tzu, Peter Drucker, and Andy Grove have coffee

8 Jun 2020 5 minute read 0 comments jer979!!

tl;dr: an exploration on the implementation of strategic theory into practice. Many of us, myself definitely included, like to think that we are “being strategic” in the actions that we take. There are times when I feel like “strategy” is one of the...

Digital Art is the Reese’s Peanut Butter of Crypto

6 Jun 2020 4 minute read 2 comments jer979!!

tl;dr: the emerging market for crypto-art and the business innovations that come with it. Back when I was a lad, one of the commercials I remember was a guy and a girl running into each other on the street with a serendipitous outcome. It was the acc...

If it’s broken, it’s Marketing’s fault

4 Jun 2020 1 minute read 0 comments jer979!!

tl;dr: If there’s a problem inside an organization, it’s probably because Marketing didn’t do its job. A working theory. Peter Drucker once said: “Because the purpose of business is to create a customer, the business enterprise has two – and only tw...

Mindfulness, Attachment, and Uncertainty

3 Jun 2020 3 minute read 0 comments jer979!!

tl;dr: Future vision states are one thing. Attachment to future vision states is another. Dealing with high VUCA. I went to my niece’s wedding the other day. Not on Zoom. I actually went. It was an incredibly beautiful affair, which occurred in the c...

The beginning of the end of ratings agencies

2 Jun 2020 3 minute read 0 comments jer979!!

tl;dr: It may take a while, but the days of the third party ratings agencies are numbered. An exploration of Erasure Bay. A large percentage of the trust we place in the world is outsourced to others. We outsource trust to media outlets and brands. “...

Neurolinguistic Self-hacking

29 May 2020 2 minute read 0 comments jer979!!

tl;dr: An experiment in familiarizing oneself with a foreign language by integrating learning into 2nd nature activities. The other night, I spent 10 minutes trying to connect a laptop to an Alexa device via bluetooth. But it didn’t take 10 minutes f...

The smart advertising of the day

29 May 2020 1 minute read 1 comment vict0r

hello everyone this ad is one of my favorites. I must admit I thought at a first time that the shadow it was a random shape made by the light when this picture was shut  :)). Sorry, I was a little naive. As you can see, it was an original made to adv...

Mastering the Oblique

28 May 2020 4 minute read 0 comments jer979!!

tl;dr: Lessons from Frederick the Great’s victory at Leuthen to thrive in a post-coronavirus world. My son and I have an emerging custom in our mutual interest in strategy. Once a week, on the afternoon of the Sabbath, we each take turns reading abou...

Feeling the Zeitgeist

28 May 2020 2 minute read 0 comments jer979!!

tl;dr: Identifying the waves of change forming outside of our bubbles in advance gives us a chance to ride them. Feel the spirit. While there are many people who think that German isn’t a “beautiful” language, I challenge that statement by asking the...