Marketing

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The Mindblowing Way Blockchain Revolutionizes PPC and Referral Campaigns

24 Jun 2020 7 minute read 2 comments 2key

Pay per Click (PPC) campaigns, or search advertising, raked a cool $106.5 billion in 2019.  Yet, managing a PPC campaign is complex and, short of hiring a PPC manager, you might well fall into the trap that leads 72% of companies to ignore checking,...

The Driver’s Test of the Future

23 Jun 2020 2 minute read 0 comments jer979!!

tl;dr: Imagining a future where a blockchain certifies your competence as a driver and the end of mandated driving instruction. My daughter is going for her driving test this afternoon. I’ve been training with her for 9 months. We’ve done urban roads...

I’m a Fundamentalist

22 Jun 2020 2 minute read 0 comments jer979!!

tl:dr; My outlook is not as rational or balanced as I thought. Neither is yours. Awareness of both is good. Affecting change is only possible by one of us. My father and I were chatting about current events. He had expressed curiosity about whether w...

What’s the third option?

19 Jun 2020 1 minute read 0 comments jer979!!

We can do X or we can do Y. But, maybe we could actually do Z. A friend of mine recently gave some great advice? “whenever you have a choice in front of you that seems to have two options, take a moment and come up with a third choice.” Binary thin...

Notaries are Offensive

18 Jun 2020 4 minute read 1 comment jer979!!

tl;dr: I’m a notary public and my own existence in this capacity is cause for self-loathing. I’m a Notary Public in Maryland. It happened as a kind of joke. I was sitting in my sister’s apartment about 9 years ago when she told me she was applying to...

Entitled Dog Owners, Racism, and a Viral Video

18 Jun 2020 5 minute read 0 comments jer979!!

tl;dr: how entitled behavior leads to conflict, disharmony, and discord. An example of dog owners in public parks. An entitled dog owner doesn’t leash her dog There is a wonderful park across the street from my house. It’s 500 acres full of pat...

Accuracy and Precision

16 Jun 2020 3 minute read 0 comments jer979!!

tl;dr: The words are used interchangeably, but they don’t mean the same thing. One of my close friends is a senior executive at a blue-chip biotech firm. He’s been in that business his entire career and has been the M&A lead on a number of important...

Hijacking the Narrative

15 Jun 2020 3 minute read 0 comments jer979!!

tl;dr: the education lobby co-opts the Wall Street Journal to reinforce their positions. A lesson in narrative in hijacking. In from Story to Setting, we explored Venkatesh’s idea that Covid-19 had moved from “the story” to “the setting for the new s...

The Weekly Summary - Issue 9.2 - Learning Extended Edition

13 Jun 2020 1 minute read 0 comments tvlachak

Issue 9.2 / June 12, 2020 Learning Some tools for better thinking. There are many great ideas from this year’s CX Report (CX = Customer Experience × Computational Experience). Here is a summary and a Twitter thread. Johnny Uzan believes the college...

Loyalty, Co-creation, and Binance

12 Jun 2020 4 minute read 0 comments jer979!!

tl;dr: Binance’s community vote shows a possible future of product co-marketing and loyalty programs. Binance is one of the most important players in the crypto trading world. Their influence as a trading exchange is massive and their CEO, CZ, is one...