ASEAN ( Association of South East Asian Nations ) is EU style union.
here is some details and metrics ASEAN market profile and detailed overview about ASEAN fintechs. This data can be useful for cryptocurrency start-up who wants to penetrate ASEAN market with partnership.
ASEAN KEY HIGHLIGHTS
GDP : 2.6 Trillion USD
Population : 650 Million
Urbanization : %47
Median Age : 29 ( young population )
Internet Users : 350 million people
Smartphone Users : 392 million people
Social Media penetration : %55
(source : IMF & World Bank data )
ASEAN FINTECH STARTUPS METRICS ( crypto based and non-crypto )
1 - Country based figures
Singapore
No of fintechs : 490
Investment in 2017 : 142 m USD
Key Subsector : Payments
Regulatory Sandbox : Yes
Philippines
No of fintechs : 120
Investment in 2017 : 78 m USD
Key Subsector : Payments and Remittance
Regulatory Sandbox : No
Indonesia
No of fintechs : 262
Investment in 2017 : 26 m USD
Key Subsector : Mobile Pay and Alternative Lending
Regulatory Sandbox : Yes
Malaysia
No of fintechs : 196
Investment in 2017 : 75 m USD
Key Subsector : Payments and Consumer Finance
Regulatory Sandbox : Yes
Vietnam
No of fintechs : 77
Investment in 2017 : 3 m USD
Key Subsector : Payments
Regulatory Sandbox : No
Thailand
No of fintechs : 128
Investment in 2017 : 12 m USD
Key Subsector : Payments
Regulatory Sandbox : Yes
( source : tracxn )
2 - Revenue models and funding
Percentage of transaction : %52
Flat fee per transaction : %43
others : %5
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Self funded : %45
ICO & angel investors & loans : %55
3 - Type of Fintech ( some are multitype )
Payments : %33
Lending or financing : %25
Remittance : %21
Data Analytics : %18
Blockchain - DLT : %16
Robo-advisory : %13
InsurTech : %12
CryptoCurrency : %7
Digital Identity : %5
4 - User-End Customers ( Multiple targets )
Banks / non-bank finance corps : %51
Retail Customers : %47
Start-ups : %45
Corporations : %39
Goverments : %20
5 - Average revenue of ASEAN fintechs
less than 1K USD : %19
1K to 10K : %23
10K to 50K : %25
50K to 100K : %12
