Publication in Russian on the Zen blog
https://dzen.ru/a/ZhpKwq3GhBDiqX64

How much does a minute of video cost in 2024?

Publication from PiterPro_Production together with Mikhail Smirnov (founder and head of CMCproduction and SmartREC).

Video content is considered the most expensive tool for promoting your brand, products or services. We propose to find out whether this is so, and what the cost of a video in a professional video production studio now consists of.

The price per video depends on a number of factors: market trends, economic factors, video production format, etc.

“Productions are forced to react to external economic changes and adapt to market realities. Our video production only raised prices by 20% three years later. However, we always optimize the budget for the client and use every penny wisely” - Andrey Ermakov, CEO of PiterPro_production.

Let us recall the structure of video production using specific examples.

Stages of creating a video.
Typically, the video production process is divided into three stages:

- pre-production - creating an idea (concept), writing a script, creating a storyboard and general preparation for filming: purchasing the necessary props, - searching for locations, casting actors, etc.;
- production is the actual filming process.
- post-production - processing and editing of footage, graphics development, voiceover recording, color correction. If filming is not provided for creating - a video and only 2D and 3D graphics are used, then after writing the script, the project immediately goes into the post-production stage.

It is worth noting that the production and post-production stages are always more expensive than pre-production

Thus, the cost of a video depends not only on the format and concept, but also on the work of professionals at each stage of video production. There are several options for requests from the client - with an agreed budget for the project and without a large limit on funds for the implementation of the video.

Let's consider the first case - a video review of a product according to technical specifications from a client.

The client had a budget allocated and a certain idea of the final video product. The main goal was to demonstrate the benefits of the product in a review video. There was no script involved in the production of the video, and no actors were involved. All that was required was a film crew with the necessary equipment to carry out the editing.

For such a project, the work of specialists is included:

- Producer - organization of the entire process and interaction with the client;
- Videographer - filming under the direction of the producer;
- Installer - installation of material according to technical specifications.

Filming for marketplaces involves fewer specialists and, accordingly, is more affordable in price.

In the most common case, a client turns to specialists with the task of creating a video from scratch. Here a large team takes on the entire process, developing the concept, script, organizing filming, editing - and only after that delivers the finished project to the customer. At each stage, the client only agrees and makes corrections if necessary. The main work is done by production. The key factor in determining the cost of such a video is the creativity of its concept. Professional studios offer services to create original and memorable ideas that can make your brand stand out from the crowd.

The more complex and original the concept, the higher the price for its implementation.

What goes into creating a video from scratch?

- Concept research and development
This stage includes analysis of the target audience, competitors' products and the development of a unique concept. The production company provides the customer with up to 3 concepts to choose from; after agreeing on the main idea, we begin to create a script

- Scenario development
At this stage, a script is created that determines the structure and content of the video. Here the cost is calculated based on the number of screenwriter shifts spent. It all depends on the timing of the video, as well as the complexity of the script - the presence of dialogues between the characters, the technical depth of the specialist in the product or service being promoted).

- Organization of the filming process
Preparation includes Location scouting - selection of a suitable location, casting of actors and technical support. The general and linear producers of the project are responsible for this stage.

- Shooting
This stage includes the use of professional equipment and payment for the work of the film crew. If the project requires directing, then a director is involved in all processes of creating a video, who is responsible for each stage together with the producer, cameramen, gaffer and others. Costs can vary significantly depending on the duration of the shoot, the number of locations and the use of additional services such as aerial photography.

-Post-production
At this stage, the footage is edited according to pre-agreed technical specifications. Additional services such as color correction, sound, special effects and animation may also affect the total cost.
Thus, a whole team of director, producer, screenwriter, cameramen, film crew, editors, sound engineer and others works to create even a one-minute video. In this case, the video will definitely be of high quality, but it will require serious investment.

The case of such a project is an advertising video for the OH MY TOP brand.

The client was tasked with filming a 30-second advertising video, including all the features of the toy, so that it would be tailored to the children's audience.

A bright location was chosen, colorful props were selected, high-quality television equipment was used to convey the desired shades, and graphic elements were used in the editing that attract children's attention

We received feedback from the TV channel that it stands out the most among its competitors!

Incoming services:

- Staged shooting
- Studio photography
- Infographics
- Scenario
- Color grading
- Creativity and concept creation
- Storyboard
- Casting
- Shooting in high resolution 4K
- Sound design
- Licensed music
- RED Camera Equipment

Thus, the cost of a one-minute video can vary from 3,000 rubles to 500,000 rubles or even $ - it all depends on the initial idea and the planned budget for filming the video. In any case, by collaborating with us you will get great results and smart use of production resources. We have been working in video production for more than 14 years and know exactly how many filming and editing shifts need to be budgeted for a project, using the client’s budget wisely.

Publication from PiterPro_Production https://piter-pro.com/
Official permanent partner of Yandex Taxi, Subway Russia, social network Tik Tok, Yandex charity project "Help is Near", Expoforum, Government of St. Petersburg, Association "NAUMIR", Tinkoff Bank, Company "Siberian Wellness", Volkswagen dealership network, Moley Robotics, “Magic World”, MEDI, Siberian Wellness, “My Business”, Gillette (P&G), “TatNeft”, “Geyser”, IKEA, “Sovcombank”, “Bekhterev”, “White Birch”. Seaport of St. Petersburg, international IT company T-Sistems, IT company Novardis, Rossiya airline, and many others.

Together with CMCproduction and SmartREC https://vk.com/smastudio
Professional video production CMCproduction and SmartREC.
CMCproduction - full cycle video production.
SmartREC is a territory of free creativity, the first mobile video production in St. Petersburg.

Author's video content.
In collaboration with CMCproduction & SmartREC video studios
https://www.youtube.com/c/ViolettaWennman
https://coub.com/violettawennman
https://t.me/shipshard

If you are interested in shooting videos, join our communities.

I'm making a video
Video for business
Promotional videos
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Movies
TV programs and reality shows
As well as professional reviews on products, video equipment, devices, gadgets.

Professional videoproduction CMCproduction & SmartREC
CMCproduction - full cycle video production
SmartREC - territory of free creativity, the first mobile video production in St. Petersburg

Contemporary art for contemporaries. Literature, music, photos, videos, entertainment.
https://ok.ru/shipshard1
https://vk.com/shipshardvk
https://dzen.ru/shipshard
https://www.pinterest.ca/omegagirs/

Violetta Wennman. Child model (photographer Stefan Wennman) - Sweden, Austria, Netherlands.
Professional stage, pop genres. Professional dancing, vocals. Voice imitation.
I take part in performances in Russia, Ukraine, etc.
Faculty of Film and Arts Industry, Netherlands.

Telegram Violetta Wennman (All over again)
https://t.me/+5_Qw0xzZ6DkwYWMy

https://www.instagram.com/vilaa.lu/
All links https://shipshard.taplink.ws

And also I am a professional in the field of video production on a smartphone. I love shooting on my phone and I am happy to share materials from the shooting and useful information about how it was filmed. Post your work through the offer news https://vk.com/topcontent2022 TopContent.

TopContent on Zen https://dzen.ru/topcontent2023

Telegram channel of the director and founder of CMCproduction Mikhail Smirnov
I’m sharing how the filming goes. Promotions for clients, invitations to participate in joint projects.
News, promotions, invitation to participate in joint projects.
https://t.me/CMCproduction

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Turnkey video shooting from CMCproduction & SmartREC

Turnkey video shooting (VK) from CMCproduction & SmartREC

A universal set of equipment, suitable for most filming.
Interview
Podcasts
YouTube
Online training
Advertising
Presentation videos
Marketplaces
Event

Cost per hour of work - 5,500 rubles/hour
Included:
Operator work
Universal set of professional camera equipment
Editing, color correction, application of simple titles, logo.

Mikhail Smirnov (founder and head of video studios CMCproduction & SmartREC)
+79533481281
https://vk.com/smastudio

Publication in Russian on the Zen blog
https://dzen.ru/a/ZhpKwq3GhBDiqX64