Investing in the Basic Attention Token ( BAT ) is putting your money in a new and better way to advertise online that directly targets Facebook and Google’s business models.

How to Consider Investing in the Brave Browser 

The strongest arguments against investing in BAT is that it is a utility token for the Brave browser without organic demand. 

The first argument basically says that investing is a bad idea because you, as the holder, are not entitled to the profits of the company that produced the token⁠. You simply place your money in gift cards or glorified loyalty points. The other argument indicates that the use of the token is not high enough to justify sharp price increases in the past two years.

Both arguments assume that investing in BAT is like investing in a stock like Google or a product like oil. This is not how you should think about it. If you're going to invest, ask yourself if the Brave⁠ browser will grab the attention of major digital advertisers and publishers and when that will, if it makes the token more valuable.

If that is the case? Buying the token is not like buying stocks or commodities. It is the purchase of money from a thriving digital economy that is getting stronger and stronger.

What is the point of the brave navigator? 

Back to basics: why does the Brave browser exist?

In exchange for accessing the web, people allow their data to be collected by Google and Facebook. This data generates profits that are not shared with their owners and misinformation through misleading ads and clickable bait. 

The Brave browser offers a way out of this trap. The browser allows you to control the ads you see, if any. 

If you choose to display advertisements, your data will produce BAT tokens which will be paid to you via the Brave browser. You can then use these tokens to take over the websites you like or convert them to your favorite money ( Bitcoin , dollars, etc. ). 

This is a direct challenge to the current advertising status quo. Websites no longer have to rely on companies like Google or Facebook who can turn off their earnings whenever they want. And you, as a website visitor, have both a choice of how your data is used to generate advertising and a share of the profits.

Brave Browser and Basic Attention Token  

So as long as Brave offers a really better browser, more and more people, especially those who are tech savvy and high earners, will switch. This in turn attracts the attention of advertisers and publishers.

Advertisers will then want to spend money to reach the audience using the browser. And publishers will look for more ways to turn browser visits into revenue via e-commerce, subscriptions, paid walls, or microtransactions on Brave. 

All of this, in turn, encourages users of Brave browsers to take advantage of the additional services of publishers, which makes receiving tokens through the browser even more valuable. It is a growing cycle.

“Yet another token”

Another argument against investing in BAT is that the Brave browser could have used established technologies like Bitcoin or stablecoin for the same functionality.

This reflection does not take into account the risk of third parties introduced by the outsourcing of a key element of Brave's business model. The use of Bitcoin or stablecoins means that Brave relies on something that it cannot influence, change or correct in the event of a problem. 

What happens to the brave economy when network costs or price volatility increases for Bitcoin or Ethereum ? Experienced investors know that volatility is a major business risk. Meanwhile, which stablecoin includes functionality for anchoring payments to events such as someone watching an ad for more than two seconds?

BAT uses smart contracts to measure user attention for advertisers and for which users and websites are paid. No stablecoin offers something similar. 

One more thing. Brave is said to serve the world with minimal currency conversion. So a dollar, a euro or a stablecoin yen (or multi-currency stablecoin) for payments is not enough. 

Basics for Investing in the Courageous Economy of Navigators

Going back to the BAT assessment, investors should ask themselves if the Brave browser really becomes the best choice for users. Individual investors, especially those without deep software knowledge or who do not have much time and money for research, should think about a few things. 

The most obvious is market share. Brave is currently part of Chrome's market share because it uses the Chromium library, the open source engine behind the Chrome browser. This is a problem because analytics services like StatCounter do not report usage of the Brave browser. It is considered Chrome.

If you don't want to rely on Brave press releases, there are other options. Compare visits to Brave.com with visits to websites for other browsers on Compete.com. Although not identical to actual use, visits to a browser's website are always a measure of interest and awareness. In recent months, is the trend up or down? Trend more than Chrome or less?

The same can be done with keyword research on Google from the Adwords keyword planner. 

First-rate advertisers on Brave

Take a look at the registrations of advertisers and publishers, which you can view on the Brave transparency page. Are brand names like Home Depot coming on board?

Also look for a user-advertiser interface like that of Google or Facebook. Although it is not yet available for Brave, it appears that a self-service option is in progress.

See for yourself…  

If you are going to invest, this is really important. Try the product that makes the token valuable.

Display your favorite websites in Brave on your phone, tablet and laptop. Compare the experience with Chrome and Firefox. Are there differences in page loading speed? Are pages more beautiful on one platform compared to the others?

Finally, what can you do with BAT ? Major websites like the Washington Post and YouTube publishers like Funny Or Die accept donations of basic attention tokens via the Brave browser. 

You can also spend BAT to travel and buy bitcoins. Research integrations like those with Binance and the TAP network and understand what they do.

Is the basic attention token a good investment?

Investing in BAT is investing in a solution to the misuse of your personal data by companies like Facebook and Google. 

Brave is designed to solve this problem by providing a better browser that changes the way your data is used and, if you allow it, how the benefits of collecting your data are shared.

So as long as the Brave browser seems the best option, so be sure BAT continue to cro ITRE value.