Cryptocurrency sportsbook platform Sportsbet.io has signed a 3 year deal with English football club Arsenal FC, according to a press release published on September 21.

• Sportsbet.io and Arsenal will collaborate to create “exclusive experiences” for fans globally
• The partnership will focus on new content for fans, with an emphasis on women's’ football 
• Benefits for users include free bets, merchandise giveaways, training ground visits, and home game pitch-side access, among other things
• Additionally, Arsenal will deliver football clinics for the U19 women’s team in Estonia, where Sportsbet is located
• Tim Heath, the founder of Sportsbet's parent company Coingaming Group, said that this would be the beginning of a larger push into crypto gaming adoption