Recently, I announced the re-launch of a multi-author speculative fiction anthology book series I edited and published nine years ago. I decided to re-launch the books for several reasons, but one question I’ve been asked since making this decision is “Why?”
To answer the question, I decided to write a blog post and offer an NFT collectible as a reminder to anyone who wants to know why an author or publisher would re-launch a book that has already been published once. Without further ado, I give you 5 Reasons to Re-Launch a Book.
Revive Interest - One reason to re-launch a book is to revive interest in it. After a while, interest in any book that has been published wanes. An author or publisher may wish to revive interest in a book, especially if it is timeless, offers something new or different the market doesn’t support, or has been updated.
Increase reviews - After having published several books, I’ve noticed that some books do not receive as many reviews initially as an author or publisher may hope. To rectify that, an author or publisher may decide to re-launch a book in order to get more reviews.
Find a new audience - Markets change. Book markets especially are fickle. An author or publisher may seek to find a new audience for a work that was popular or appealed to a niche audience. In those cases, revamping the book and searching for a new audience might be in that author’s or publisher’s best interest.
Boost sales - Book sales come and go. On Amazon, sales are often tied to how aggressively Amazon markets a book to its users. An author or publisher may re-launch a book to gain new sales in order to influence Amazon’s algorithms to push those books to new book buyers.
Do it right this time - New authors often make mistakes when they launch a book. In that case, after a period of time has passed, the author may decide to republish a book in order to improve upon his or her book launch process.
If this message resonates with you, collect this NFT as a reminder that, if you are a book author or publisher, you can re-launch your books at any time and for any of these 5 reasons.
It’s been nine years since I published Garden of Eden and Sulfurings: Tales from Sodom & Gomorrah, eight years since I published Deluge: Stories of Survival & Tragedy in the Great Flood. At times, these books have been popular among speculative fiction readers, but I have not always promoted them well. That’s why I thought it would be a good time to re-launch these books.
If you’d like to help me re-launch these books by joining my book launch team, head over to Paragraph and signal your interest.
Originally published at Mirror, where the above book re-launch poster can be collected as an NFT.