Hello HODLers!

Sweat Team has been pretty open about the goals to partner with world-renowned researchers, partners, and brands, and today, Sweat is unveiling the first of many partnerships that will drive The Movement Economy forward.

Sweat Economy + The University of Cádiz, Spain!

This collaboration marks a giant leap forward in Sweat mission to revolutionize the way we perceive and reward movement.

Meet the brains behind the research:

• Professor Borja del Pozo Cruz, University of Cadiz: A world-renowned leader in applied health sciences and public health research.
• Professor Sebastien Chastin, Glasgow Caledonian University: An expert in health behavior dynamics, deciphering the “why” behind movement choices.
• Dr. Emmanuel Sirimal Silva, Glasgow Caledonian University: A maestro of applied statistics, ensuring the accuracy and robustness of our findings.
• Daniel Gallardo Gomez, University of Seville: A whiz in systematic reviews and meta-analyses, providing a comprehensive understanding of existing research.

What they’ll discover

They have a laser focus on a singular goal: how can we quantify the value of an active day?

Here’s how they’ll approach the answer:

• Health economics analysis: Examining the cost-benefit of an active day on health outcomes and translating it into economic value.
• Substitution approach: Studying how replacing sedentary time with 10,000 steps impacts a person’s life, and scaling this impact to a lifetime.
• User-defined value analysis: Directly engaging Sweat Wallet users to understand their perceived value of an active day.

The timeline is underway!

They’re kicking off this month, and their research will end in an open-access publication so the findings will be accessible to all. You’ll also have a chance to have your say by voting on what you think the value of an active day is worth — keep an eye on Twitter, Discord, Telegram, Reddit and your Sweat Wallet app to participate in the findings.

The investment

Sweat Economy is firmly committed to this research, investing a total of $20,000 to support this groundbreaking initiative. This investment covers vital aspects like research personnel, travel, and dissemination of the research.

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