When I told one of the guys from the Sui Fondation that I loved the catering at Sui Basecamp he looked at me like I was crazy.

Like I got it all wrong. But I didn't get it wrong.

I apologise if I come across as a know-it-all a-hole here but, if you want to onboard people, catering is the key.

Imagine you spend a lot of cash to organise the best possible show. Now imagine you then pair the show to sub-par catering, with supermarket snacks, chips and peanuts.

It doesn't work. Catering is an important part of marketing. You have to make people feel good. And food (and drinks) are part of that. Because, you know, it's literally what keeps us alive.

Sui Basecamp got it right, with a lot of finger food, and proper hot food as well. And a great cocktail party.

I'm under the impression that Sui wants to do what Solana did.

In that yes, they want you to believe in their technology, but also, they want attract investors, customers and users in different ways. Solana did the Saga, Sui will launch a handheld gaming device (more on that in a different article coming soon).

The show is also 100 percent pure marketing. In Paris? During Blockchain Week? That's marketing, too.

I'm not exactly a foodie, so to be totally honest I'm not even sure what I ate. Also because the ingredients were never stated.

The food just came with a 'vegetarian' label, or a 'vegan' label, or no label at all.

During the day, during the main show, you had coffee, water, all kinds of homemade juices and some kombucha-style drinks.

At the Soiree, as in the cocktail party, you had normal beer, craft beer, cocktails and champagne.

Truth is, I loved Sui Basecamp and a lot of it has to do with two things that have nothing to do with what Sui can offer in terms of its innovation: the venues they chose, and catering.

There you go. The proof, as ever, is in the pudding. Or the gin and tonic.

Pun intended.